How Do YOU Use Pinterest In Your Small Business?

If you haven't at least poked around on Pinterest yet, now is the time do it. While I don't think it's the right social network for every small business, there are already businesses using it to make a huge impact on the web, find new customers, and increase sales...all with a few eye-catching images.

If you are one of those business owners who is loving what Pinterest is doing for your business, then I want to showcase you!

I'm working on a blog post for the main blog that demonstrates creative, useful, and smart ways small businesses can use Pinterest. So if you are using Pinterest in your business, comment on this post with a link to one of your Boards and a short summary of how it's working.

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Comment by Denise OBerry on March 7, 2012 at 7:01am

Great idea Alyssa!

I've been using Pinterest for a bit now - My boards include a mix of personal and business stuff. Some boards I have specifically set up to showcase small business are: 

  • Free Stuff for Small Business -- links to tools (mine and others) to help small business
  • Must Have Skills for Small Business - links to blog posts (mine and others) that help small business with a skill
  • Really Cool "404" pages that showcases some of these pages I've found across the web

I've also created boards that highlight my books on kindle and youtube to drive traffic, plus created boards for sayings I like and infographics.

Time will tell what effect this has on traffic and sales. The jury's still out on that one.

Comment by Leora Wenger on March 7, 2012 at 7:58am

Like Denise, I've been using Pinterest for a mix of business and personal, although I am leaning toward developing the business uses.  Here are a few approaches that I've taken:

  • Community Boards - I've been added to three New Jersey community boards, and I enjoy networking with other people and small businesses through those boards.
  • Studying how small businesses use Pinterest so I can teach my clients - one client in particular has expressed interest. I have a board for Pinterest articles that highlights some good ideas.
  • I have put up one board on web design in general, and I have plans to put up my own web portfolio as a board.

You can view my boards here: Thanks for the opportunity to talk about Pinterest, Alyssa.

Comment by JudyAnn Lorenz on March 7, 2012 at 8:09am

I love the ideas for how to promote our own things.  I'm using it for 'visual' clients -- art, books (covers).  I try to follow the Pinetiquette guidelines and not post everything I know at once. One potential gallery found me after following pins from my fine art clients.   I guess we could say the clients were found. That gallery has a board for each artist represented in the gallery.

Things to remember:  Copyrights -- someone can lift the pictures.  I'm labeling all images very well because we want people to 'take' them.  Any image that is uploaded anywhere soon finds its way into the image cauldron of search engines, so I think the discussion about copyright are largely arguments.

I view Pinterest as being in the social bookmarking dept. except it is only visual.  I love it that a link accompanies the image or video.  The site seemed to prefer video over images, but now we are offered a choice of all images on a page.

I'm thinking if I weren't using it for business, I would probably not get to spend much time there.

My boards are available at  Thank you all for making solid, valid conversation about Pinterest. 

Comment by Darcy Wills on March 7, 2012 at 9:38am

I have not started using Pinterest but I am going to - so I will be very interested in this blog. Thank you in advance for everyone who has and will contribute - I will be pinning you :)

Comment by Megan Stengel on March 7, 2012 at 9:46am

I love Pinterest! I use my account for personal use only, but have recently set up a company account on Pinterest to pin our products, other organizations, and other products that relate to ours! I'm trying to learn more about how to effectively use Pinterest, it's very interesting!

Comment by Alyssa Gregory on March 7, 2012 at 10:27am

Thank you all for this awesome feedback! Keep it coming... :)

Comment by Sabrina Espinal on March 7, 2012 at 10:33am


I use Pinterest and I actually have two accounts. One is under my name and one is under my company name.  I'm still creatively working on a unique blending of pinning for pure enjoyment and relaxation, and "Pinning with a Purpose" (I just made up that phrase)!

I agree with you that Pinterest is not for every business but it certainly works very nicely with retail and other businesses that have amazing graphics (by the way… anyone can have amazing graphics).

On I pin about my company, good looking men, nail polish colors, WordPress, diamonds, red velvet cakes, social media, Vera Wang, websites I’ve created, cute dogs and other stuff!  In this new world where I have decided to live my life out loud, I’m perfectly fine with mixing my personal loves with my personal love of my social marketing business.

On my business account I pin only about my business and business niche . I try to pin more than 75% of it from my website so any click through traffic will go to my website. I have the url of my business and the photo is my business logo. Now, this is where the 'Pinning with Purpose" comes in. Thinking about beautiful and rich graphics placed in the right places on your website and blogs. I believe in buying unique and great photos. By business account is smaller but you can’t beat it for the SEO.

Here are a few of my “pin tips” of what works for me.

  1. I do mark prices on some of my services when I pin from my website– this allows those items to go into the Pinterest gifts section.
  2. I do share key boards from my business Pinterest account to my personal Pinterest account – This makes it easier to pin to both accounts because when you share a board the pins are updated wherever the board resides.
  3. Pinterest is sending traffic to my site per my Google Analytics so check your analytics!
  4. I do constantly rearrange boards so if someone looks at all of my boards I have organized a flow of personal and business boards together.
  5. I pinned my company video and a great video I created for my client to Pinterest from my company YouTube Channel. It has cool music and pictures…no talking.
  6. Amazing graphics and pictures are your best friend along with a unique sense of style and creativity.
  7. Oh, and Google search seems to love Pinterest and will pick up your name all over the place.

And…now, I think I’ll head over and pin blueberry pies for a few minutes. 

Comment by Sabrina Espinal on March 7, 2012 at 10:36am

oopsy....and I don't follow everyone who follows me.  I want to see only the things I really love.

Comment by Sabrina Espinal on March 7, 2012 at 10:39am

ok....last thing...when you pin as a business it is interesting to see who follows your business. I
have StudioPress following Sabrina&, shut the front door on that one!  So that is why on my business account I keep it straight 100% business and try to pin from my website.

Ok, seriously....I have work to do. 

Comment by Sabrina Espinal on March 7, 2012 at 10:42am

Really the last thing....I rarely Tweet my pins or share them on Facebook. Some people share them all the time...I think I will have to revisit that practice a little more and discover my target share audience.


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