How Do YOU Use Pinterest In Your Small Business?

If you haven't at least poked around on Pinterest yet, now is the time do it. While I don't think it's the right social network for every small business, there are already businesses using it to make a huge impact on the web, find new customers, and increase sales...all with a few eye-catching images.

If you are one of those business owners who is loving what Pinterest is doing for your business, then I want to showcase you!

I'm working on a blog post for the main blog that demonstrates creative, useful, and smart ways small businesses can use Pinterest. So if you are using Pinterest in your business, comment on this post with a link to one of your Boards and a short summary of how it's working.

Views: 870

Comment by Alyssa Gregory on March 7, 2012 at 10:45am

Sabrina - You are too funny! LOVE all of that info -- going to work as much of it into the post as I can and give you and your boards some fat links. :) Thanks for contributing!

Comment by Sabrina Espinal on March 7, 2012 at 10:52am

lol...I know I am still laughing. You are such an amazing writer so I wanted to do a brain dump so you could take it all an do your magic. Pinterest is such an interesting animal and I'm glad I'm on this ride.  I wonder if they will ever allow messages between people who follow each other. NOW...THAT WOULD BE VERY POWERFUL (write about that).

Oh, and I pinned you today!!!

Comment by Angela England on March 7, 2012 at 11:11am

I use pinterest as a way to do market research. You know all those things that people ask on the surveys of readers and customers? What are the websites you frequent/what other topics are you interested in, etc? All of that you can discover on pinterest. 

If I visit my page of pins from my website - I can not only follow the silent lurkers - those who are obviously interested in what my site offers but never comment/subscribe. If I follow they are likely to follow back and it gives me one more way to connect. From there you can begin clicking to their profiles and see what else they are pinning. I see a lot of my readers also read Blissfully Domestic ( and Simple Mom ( I also see that I should try to increase the amount of organizational, budgeting and recipe posts I include in my mix. This is really helpful information that I didn't have to try to squeeze out of people via a survey. 

My pinterest account is:

Comment by Charlotte Bumstead on March 8, 2012 at 11:36am

I have been having a great time observing my site stats on my blog after "pinning" a post. Pinterest has surpassed Twitter in terms of my top referrers and is close on Facebook's tail. I think Pinterest is another powerful social media tool and, if used appropriately, has the ability to bring great success to your business. It goes to prove how a photograph can attract much more attention than a headline or 140 descriptive characters. So I'm still in the beginning stages of utilizing Pinterest to benefit my business, but so far I'm really enjoying it. To follow my boards click here:

Comment by Larah Ritchie on March 8, 2012 at 2:11pm

love the traffic I get from Pinterest! They don't just come in from Pinterest, they stay longer too. It's fantastic! 

I've been doing a little of what Angela said as far as market research...digging into who's pinning me and what else they're pinning. I love the idea of following them too.  Though I don't auto-follow-back everyone who follows me.

My Pinterest page is here: 

I have a board where I pin BrainyFeet stuff. Mostly it's stuff from my site, but I also pin images and quotes there that fit the culture of BrainyFeet.  If the image is watermarked or I can't find who created it anyway, I'll edit the pin...changing the link to go to a pertinent page within the BrainyFeet website.

I used to be a graphic designer, so I've made a point over the last month or so to make the images associate with my blog posts more pin-able. And I've made a few posters specifically for sharing on Pinterest and Facebook.  I link the pin back to BrainyFeet and that's it.  It's been a fun way to get my business and philosophy in front of new eyes. 

I'm planning a huge website redesign soon. So, I have a pin board that I've shared with my web designer.  We both pin things we see on other sites that we love for my new site.  It's been a great collaborative tool! 

I have a board called "My Jedi Council." These is like my fantasy board of directors. Whenever I have a problem I can't figure out or hit a wall, I go to my Jedi Council and ask them what they would do.  It's VERY therapeutic! 

Finally, I have a board of my designs where I've pinned a lot of the stuff I made when I was working as a graphic designer.  I still take on occasional design work, but not so often that a whole separate website makes sense.  This makeshift portfolio gets the job done.

"Find ways to use Pinterest to grow my business" was one of my goals for 2012 Quarter 1.  I have a few other ideas about using public boards and shared boards in private groups...but I haven't tried them yet, so I'm not quite sure how that will go. 

Hope that helps!!  ~ Larah

Comment by Alyssa Gregory on March 8, 2012 at 3:41pm

Thanks, Angela, Charlotte and Larah! Such awesome insight; I think I'm going to be doing a series of posts -- stay tuned!

Comment by Jackie L Weber on March 9, 2012 at 4:19pm

 Hi Alyssa,

I started using pinterest for my business, but am just getting started.  I am definitely interested in learning more how to use it as a business tool, so I am glad you have brought up this topic.  Here is my link:

Thanks so much,

Jackie Weber

Comment by Anthony Verna on March 14, 2012 at 12:35pm

We focus on trademark, copyright, advertising and promotion law.  So, our use of Pinterest is rather narrow, but we think appropriate (while still being cutting-edge) for attorneys.  We take a picture of a use of trademarks, copyrights or advertising while commenting on that use.  

Let me know what you think:

Comment by Alyssa Gregory on March 14, 2012 at 1:36pm

Thanks to everyone who contributed. The first of two posts is up: A second with a compilation of tips is to come.

Comment by Alyssa Gregory on March 15, 2012 at 10:35am

Second post is up! Thanks again for all of the fantastic input:


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