How Do YOU Use Pinterest In Your Small Business?

If you haven't at least poked around on Pinterest yet, now is the time do it. While I don't think it's the right social network for every small business, there are already businesses using it to make a huge impact on the web, find new customers, and increase sales...all with a few eye-catching images.

If you are one of those business owners who is loving what Pinterest is doing for your business, then I want to showcase you!

I'm working on a blog post for the main blog that demonstrates creative, useful, and smart ways small businesses can use Pinterest. So if you are using Pinterest in your business, comment on this post with a link to one of your Boards and a short summary of how it's working.

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Comment by Webgrrl on March 20, 2012 at 3:46am

I visit Pinterest daily and my boards and pins reflect who i am i suppose. Since my business started long ago..which follows the main rule "Let the beauty of what you love be what you do" (Rumi) - everything i do, like, promote etc - is not just about the biz but umm..whats the word.. my 'essence'.  So there's no really personal me..and biz me.. they are both one... cuz my other goal/plan is "to make my life tax deductable" - hahaha! - and by making everything that i love to do, to be, my business.. that goal has slowly been manifesting into reality..

Comment by coachlisab on March 30, 2012 at 2:16pm

Alyssa, thanks to your two brilliant articles on using Pinterest for business, I've now got five business boards mixed in with my personal ones: 

Recommended Reading

Resources for Speakers

Presentation Tools

PowerPoint Resources

Favorite Bloggers and Speakers

I couldn't imagine how Pinterest would work for a public speaking coaching business before I read your articles! And my business boards already have a good chunk of followers, even though I only set them up this week. Not sure yet if I want separate accounts. I'll play it by ear.

Thanks for the kick in the butt! My Pinterest site is here:

Comment by Alyssa Gregory on April 2, 2012 at 10:48am

That is awesome, Lisa! I love your boards -- you have some great stuff pinned!

Comment by Anthony Verna on April 2, 2012 at 10:50am

Can I get some feedback?  I know we're a law firm and so Pinterest may seem way off course for us, but I think what we do is quite visual.  My partner is on board with it, but we're creeping into it.    - Thank you!

Comment by coachlisab on April 2, 2012 at 1:12pm

@Anthony, I think your use of Pinterest is creative and interesting. This is exactly what I was trying to figure out as well: how do we make a service business visually engaging? I like what you're doing.

Comment by coachlisab on April 2, 2012 at 1:14pm

Thanks for taking a look, Alyssa. I'm having fun with it. Now, here's an issue. All my Amazon Associate links have been stripped from the URLs. I don't know if that's intentional with Pinterest, and they haven't responded to my e-mails. However, I heard from someone else this happened to, and he suggested changing the links to links. I did that, and now my Amazon Associates code is intact. I couldn't find anything in their terms against using affiliate links, but maybe I don't know where to look. And people are selling products, so I don't see why my links wouldn't work.

Comment by Alyssa Gregory on April 3, 2012 at 4:06am

Very good question, Lisa. I don't know what the deal is with that. There still seems to be a lot of ambiguity around Pinterest, what's OK, how to use it, etc. Hopefully, that will go away over time and it will be easy to find answers!

Anthony - I love what you're doing. Your boards are unique and interesting, but most importantly, they reflect your business and what it's all about. I think that's the key for anyone using Pinterest.

Comment by Larah Ritchie on April 3, 2012 at 4:48am

Hi Lisa! You're not crazy. Pinterest does change links to items the could earn affiliate revenues from. It's a huge part of their profitability plan and they've been relatively open about least as far as social platforms + transparency goes.  :)

I think changing the link to a tinyurl is genius! Good on you for finding a way to keep your own affiliate links in your pins!

Here's an article that talks about it.

Hope that helps! ~ Larah

Comment by coachlisab on April 3, 2012 at 12:50pm

Interesting article, Larah. Sounds like Pinterest is saying that it doesn't alter links that already have affiliate code, which is exactly what they've done to mine. Unless somehow they've altered the link in a way that my Amazon Associates link still works but somehow doesn't show my unique code, because I don't see it! But anyway, as long as the tinyurl links work for me, I'm keeping them! This article gave some tips about how to get your affiliate links to stick:, but you have to move fast, because once someone repins your pin, the link is there to stay.

Comment by Sabrina Espinal on April 4, 2012 at 10:54am


I did see a later article where Pinterest it was once again noted that they DID ALTER affiliate links. The never ending story and exciting at Pin. 


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