Potential candidates place a great deal of store by how you are seen on the Internet. Indeed, with 56% of recruiters saying that branding is a top priority for them this year, and 69% refusing to take a job with a company that has a bad reputation- even if they are unemployed- it’s clear that it’s something that you need to work on if you want to have a chance of developing a healthy recruitment strategy- whether that’s through creating great recruitment videos or curating content online.
But how does boosting your employer brand affect your recruitment strategy- and what benefits does it offer?
Building a good employer brand is all about engaging your employees- and if you do that, you’re much more likely to develop a workforce that is loyal, productive and much less likely to leave. After all, having a good employer brand is all about developing a perception of your company as a place that other people would like to work- and part of that is about making sure it is a place where your employees themselves like working. By investing time in employee benefits, good leadership and creating a good working environment, you won’t just be attracting new workers- you’ll be creating a happy workforce that is much more likely to stay.
One of the main benefits to having a good recruitment strategy is the reputation that you can build up online as a result of it. Taking the time to create a great candidate experience, interview process and workplace atmosphere will pay off in the positive reviews that you’ll get on sites like Glassdoor, LinkedIn and other job aggregators like Indeed- as well as making it more likely that people will recommend your jobs to their friends.
Taking the time to boost your employer brand is mostly about making yourself more visible online. Whether it’s through writing and curating content on your website, or taking to social media platforms like LinkedIn, Facebook and Twitter to share news, content and jobs- and perhaps even a video or two- you’ll not only establish a reputation for your company as a thought leader in your sector, but you’ll attract more people to your website to read the content that you’re writing. And by increasing your profile online- provided it’s done in the right way- you’ll build up a reputation as the kind of place that other people want to work.