Voice technology is growing continuously and has a significant impact on commerce. It is changing the shopping behaviors of people. Voice assistants provide a huge opportunity to connect with their customers. In case of voice technology, people use smart speakers to find products online, shop and purchase online. Hence voice commerce are not just limited to finding the product but also ordering and buying it. Completing a purchase becomes faster and can be accomplished at any time of a day with the help of voice commerce.
Now let’s see how virtual assistants are used for online voice shopping:
In case if a customer use Alexa for shopping online on Amazon, it checks the shopper’s buying history and suggests products based on the past data. If there is no previous request in the stored data, Alexa then suggests ‘Amazon Choice’ products. Alexa next announces the product price and asks whether the shopper wants to buy it or not. If the shopper wishes to buy then Alexa places the order or else it suggests other options. Companies gather customer data to provide more personalized services using virtual assistants. Virtual assistants constantly analyze and learn a customer’s shopping patterns and re-ordering of products can be done instantly. They will eliminate the need to log in and will allow companies to gather information like customer preferences and their trend information.
Below listed are few key factors to consider when interacting with customers via voice assistants:
Voice commerce is gaining huge momentum in ecommerce. Virtual assistants that were used to find products online using voice search are already making shopping easier for its customers. Voice search is making huge impact on ecommerce and developers should focus on it when building their strategies. Voice commerce still have a long way to travel. If you want to build an e-commerce app with amazing features reach FuGenX technologies. FuGenX Technologies, an award winning mobile app development companies in Bangalore with experienced team of developers in mobile platforms.