How to Boost Your App’s User Retention Rates?

Millions of mobile apps are available across Apple’s App Store and Google’s Play Store and the number is about to go on increasing. But not many apps pass the acid test – it has been proven that as low as 4 or 5 apps are being used per smartphone today. This is proof for the fact that people use only those apps that they feel necessary while discarding others for good. Customer retention is no doubt the most vital factor for app-centered businesses.

Proven Tactics to Improve Retention Rate

The following strategies help boost your customer retention rate:

  • Providing an easier onboarding experience helps avoid abandonment and fuel users’ interests.
  • Logins and account creation must be made easy
  • Information overloading just be avoided
  • Actions must be used to teach things
  • Triggers in the form of push notifications prove to be effective in encouraging the users to utilize your app – these are incredibly competent in bringing users back to the app.


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