Competition is inevitable in the business world, researching and keeping up with your competitors is an effective strategy for growing your small business. Below we’ve provided key tips and tools you can use to find your competitors’ information for free!
1. Online research tools/apps
2. Keep track of social media
Social media marketing is very important for a business’ visibility and outreach to current and potential clients. Nowadays, companies are constantly using social media platforms like Twitter, Instagram, LinkedIn, and Facebook as marketing outlets. Monitoring your competitor’s social media is a cost-effective way to keep track of your competitor’s news, updates, facts, and their follower base.
3. Attend trade shows
Attending trade shows and conferences are a great way to learn what is happening in your industry, gain brand recognition, generate leads, and sell products. It is also a great way to learn about your competitors, their products or services and how they’re marketing themselves.
Having competitors is inevitable in the business world, but keeping up with your competitors and monitoring their business moves, means you are more likely to anticipate what they will do next! Make sure to use the above tips and tools to properly research your competition, if you need any help, please feel free to reach out…We’re always happy to help!
Danielle Foley, President
Foley Marketing Advisors