How to get kick-ass testimonials to skyrocket your business

One of the easiest ways to ensure that people buy your product/service is by having testimonials. Testimonials provide social proof. No one wants to hear about how great you think you are, but they are willing to listen to other people who loved doing business with you. Additionally, having testimonials shows others that people have already used your product/service. After all, most people are hesitant to be the first to do business with you and this is a way to handle the major objection of "I don't trust you."

Sounds good, but how do I go about getting someone to write me a testimonial?

You don't. I mean you can, but chances are it's a lot less likely actually to get done. You've gotta take into consideration how busy the other person is. So let's say you call them or send them an email like,

Hey [name]

Hope everything's great with you.
Could you, like, write me a testimonial?

Best!

[Me]


Now obviously your product/service rocks, so the persons' most likely going to say yes. However, you're instantly creating two potential problems for your client and one for yourself.

Clients’ problems:

1) They're busy and need to take time out of their day to write this for you

2) You've slapped them with a good case of writers-block

Your problem:

- You might get a mediocre testimonial that doesn’t quite capture what you’re offering.

Something along the lines of

“Great service, would recommend.”

Now this isn't a terrible testimonial and later on you can have some people just say you're awesome. Plus it beats the hell out of not having a testimonial. However, you need to make this work for your business.

So how do you go about crafting great testimonials?

Here are some points to take into consideration

  • Use numbers to make your testimonials more credible. So examples could be "raised sales by 25%" or "saved me 3 months of hard work".
  • Utilize the power of before and after to tell a story. This kills when using the likes of fitness/weight-loss products.
  • Make sure the testimonial touches on a benefit that your service/product is offering.
  • If you're going to be using pictures ensure that the images of the people represent your target audience. For example, if you're selling a "How to start a lifestyle business" to 25-30 year old males use pictures of them rather than an 86 year old woman. However, having said that feel free to diversify the images as your audience/niche grows.
  • Make sure that your testimonials help potential buyers overcome any objections they might have. This is most easily done using clients that have already used your product/service. You can find out about what objections they had by asking: “What objections did you have at first to using this service/product and what helped you overcome them?”

I'm not sure if they'll give me a testimonial

If you're not certain whether or not a client is willing to give you a testimonial you can always send them an email like:

Hi [name]

Hope you’re keeping well. You purchased my product/service a few weeks ago, and I just wanted to know if you were pleased with it? If so it would be great to get a testimonial from you. Naturally, I don't want to cause you any extra effort so I'd be happy to write you one if you're interested.

Would this be ok?

Cheers

[me]

Here you're making it easy for them to say yes or no.

Of course, before asking someone for a testimonial make sure you've provided an AMAZING service. Additionally, try to get the testimonial soon after you've delivered the product/results so it's still fresh in their mind.

They said yes, can you provide an example

If the client agrees, or you simply know they'll be happy to give you a testimonial write them up a testimonial that showcases what your business does.

Hi [name],

Really glad you enjoyed using my service. I've written up a testimonial to save you time. Feel free to edit if need be.

"Thanks to [business] I've managed to increase sales by 83% within the space of 2 months. Their combined knowledge of sales and marketing, as well as genuine passion for understanding my business, have made them an invaluable asset to my company. I'd recommend them to anyone serious about taking their business to the next level." - [name]

Let me know if this is alright with you.

Best

[me]


The major takeaways here are:

1)Provide an amazing service
2)Ask
3)Write the testimonial for them
4)Make sure your testimonials are specially crafted to attract more clients

Hope this helped, and remember that the majority of people are happy to give you a testimonial!

Views: 175

Comment by Roz Andrews on July 25, 2016 at 3:56am

Thanks very much for the advice. I've asked for some testimonials from previous clients but haven't yet received any. I know people are busy and, as you say, they probably don't know exactly what to say and so have writer's block. Now, I know how to move forward, so thanks again!

Comment by Ismaila Neill on July 25, 2016 at 6:28am

Hey Roz, 

Not a problem, glad it was of some use to you and I'm sure you'll be getting testimonials soon!

Comment by Roz Andrews on July 26, 2016 at 6:45am

Thanks, Ismaila!

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