Images are not used only to fill in the empty space on a website. They help making the whole website look better. Just entering the website and reading the text is something people no longer do. They want to experience the whole page. They want something interesting, something that will easily grab their attention.
Quality photography is exactly this. Not only that you can find photos that are connected to the content of your website, but you can also find high quality photographs which will add both class and style to your website. With quality photos you ensure that your visitors will be granted full experience. Here it how you can use photos to improve your websites engagement.
Emotions play an important role in any business. The same rule applies when we are talking about websites, you’ll want something that will add feelings to the photo. Emotions will increase the number of visitors who have enjoyed your website. So adding a smile or a smirk to any picture is a great idea. Have you ever noticed how people in commercials are always smiling and looking into the camera? You’ll want exactly the same on your website.
A photo of a family, pets, or basically anything that will invoke positive feelings with your visitors is a good idea. The more quality photo is the more emotion will it invoke.
Visitors are the most important
The visitors of your website are more interested in themselves and the way they can benefit from visiting your website. This is something that photos may affect as well. So instead of choosing a photo of your company (that many companies do), your own photo or anything like that, you’ll want to choose a photo that visitors can sympathize with. So if your website is connected to sales, choose a picture of few happy customers. People love having a third opinion. You can also get your visitors closer to the product by offering them more quality photos of it. You should always think of the new different ways a photo can apply to your visitors.
Use images in search window
Adding small images in the search box is another thing you can do. So instead of just choosing from a list, you visitors can get a small image while they are typing. If you’re selling you can put images of the product there. Or if you are blogging you can choose a small image of something that can relate to your text. A recent study has shown that people more often choose the things with an image when they are typing in a search box.
Choose the right photo
We have already mentioned how important is to have photos on your website. But it is equally important to choose the right photo. So you don’t want to just google something your site relates to and put choose the first photo you come across. You want to choose something that visitors have never really seen before, something unique. One of the best things you can do is join the community that offers quality stock photos that might just be perfect for your website. Browse carefully and choose the photo that will completely fit your website.
Photos are as important as any other content you might have on your website. Maybe even the most important. They will grant you more visitors, improve their experience and make them come back again to the website. So, the most important thing is to choose the RIGHT photo. Be sure to think carefully before you choose any picture you might put your website.