There's a reason there are millions of swimming pools across the country. Whether you're just trying to beat the heat, show off your ab workout, or attempting to be the next Michael Phelps, a pool is a pretty enticing place to be. However, with the right entrepreneurial skillset, you don't have to love swimming to see the business opportunity or financial benefits of investing in a swimming pool business. Here are some tips to guide you in starting a swimming pool business without major funding.
Have a business plan
If you're working on a limited budget, you're really limited to researching yourself or reaching out to a friend on how to write a professional business plan for your swimming pool business. If you intend to finance, you can ask an expert to write the business plan for you, this tends to increase your chances of getting financing. The business plan should describe what your business intends to do and what solutions it has for solving a particular problem that your potential customers face. Even if it's as simple as "We build swimming pools for people who want to swim", that's technically a business plan. Even better than that is including who you want to market to, and maybe a more specific need that needs to be addressed. Something more along the lines of, "We build affordable, durable swimming pools for middle-class consumers." That's a much more specific path to head down, making it easier to create and implement plans accordingly.
Embrace Swimming Pool Technology
Technology is not only inherent in every business sector but also a way of boosting profitability. Consider checking out some of the available technologies in your area of interest so as to stay ahead of the competition and attract more clients. Being up to date on specific knowledge in your industry is crucial for you to succeed in any business opportunity in this day and age. Knowledge is power.
Services to Offer
Depending on the solutions you want to provide or the problems you want to solve with your swimming business, you should decide on the type of services your business will be offering. For example, you can choose to offer repair and refurbishment, swimming pool & spa construction, pool accessories, cleaning, or environmental solutions.
Prioritize Equipment Purchases
Although investing in business can be a very expensive ordeal because you require a wide range of equipment, you should consider in investing in the most necessary equipment first. For example, some of the basic equipment for opening a pool business includes pH balance test kits, swimming pool water chemicals, poles, vacuum hoses, and attachments. Buy what you need before you buy what you want to launch your swimming pool business. It doesn't matter how cool your state of the art wave pool attachment is if it comes at the cost of a dirty pool.
Do Online Branding
With the advent of the online marketing strategies, you should also engage with your prospects through social media platforms and blogging. If you live in the Florida area, for example, a good blog title could be, “Inground Pools Naples.” Make certain that you design a professional business website that can give you credible online presence on major search engines such as Google and Yahoo. This is the simplest, cheapest, and fastest way of reaching out to millions of potential customers as compared to the conventional medium of marketing a startup business that is working on a tight budget.
Decide Your Rates
Depending on the type services you're providing, market trends, and location of your business, you should decide on the rates you'll be charging your customers before pitching to them. Even having a general outline to gauge to the job off of is beneficial to open and confident communication with the customer. This will also help you determine on whether you'll be starting a profitable business or an investment in futility. For instance, if you decide that your swimming pool business will be opening a high-end swimming pool in your locality, you don't have to exaggerate the amount of money that you'll be charging your customers based on the fact that it'll be luxurious, but instead make it as affordable as possible.
In order to get the ball rolling for your business, you can go an extra mile and contact your potential clients and inform them about your new business in the neighborhood. It's also critical that you get all the licenses so as to give your business a professional look from the very beginning and avoid potential lawsuits or emergency reputation managament as a result of unneccessary amateur mistakes.