As per the government, the digital economy is growing at a ten times faster pace than compared to the traditional economy. More and more people are taking to digital marketing these days. After all, who would not like to grab the opportunity of earning in six-digit figures each month? Apart from the fact that digital marketing is a very lucrative business, the digital marketers get the privilege to work with their online internet marketing business at anytime and anyplace.
Most people who have had backgrounds on digital business and digital marketing may find their new internet career easy. However, the vast majority of digital marketers end up frustrated and broke. Success is beyond their grasp. This is one of the reasons why many companies hire marketing executive search firm to find the right digital marketer to manage their business’ digital marketing activities.
But, there is no need for you to be discouraged. Below mentioned are some tips for you and all other aspiring digital marketers who wish to jump-start their digital marketing career and stay on the right track.
Eagerness to learn and enhance skills:
Today, the digital marketing industry is growing at a fast pace and is highly competitive as well. As such, it is very easy for a business to differentiate among those candidates who have an eagerness to learn and want to enhance their skills. Moreover, it is not unusual for a company these days to hire a Marketing Executive Search Firm to find candidates having a strong digital marketing skill set become a valuable asset of the company. The digital marketing industry requires a passionate marketer who has a desire to succeed. Hence, you should have the willingness to learn and be open to know about new things.
A digital marketer needs to stay up-to-date about the latest industry news by following important digital marketing website as well as a few influential personalities on social media. As the major social media players such as Facebook, Twitter, etc. keep updating their paid advertising algorithms as well as platforms, you will be completely lost if you’re not up-to-date about the latest changes.
Below mentioned are some suggestions on sites for you to get started with
SEO: Distilled, Moz, Search Engine Land.
PPC: Search Engine Land, PPC Hero.
Social Media: Social Media Today, Social Media Examiner.
When businesses hire marketing executive search firm, they hope to find a candidate that knows the latest happenings in the digital marketing industry. Hence, it is important for you to stay updated about all the major changes in the industry.
Expand your Network:
You should stay around people who are more talented and skilled than yourself. Such people will be your pillar and ongoing support system in cases when you run into a problem. Moreover, they will also help open new doors to opportunities which you may not be able to start otherwise.
A few ways to expand your network connections are:
Joining social networking and bookmarking sites.
Subscribing to forums and remaining active.
Writing articles on blogs of other marketers.
Attending industry conferences/meetups held in your area to develop a bond with other digital marketers.
Enhancing your skill set via detailed and in-depth presentations and workshops.
And the list goes on.
Carry out your own, personal projects:
It is important for you to try your ideas and not just rely on the opinions of industry leaders. Everything is not always crystal clear in the digital marketing industry, with many grey sections between adopting best practice and yielding best results for a business.
Each digital marketer should hold personal ideas and projects to try to advance his/her knowledge on numerous disciplines such as PPC, SEO, Social Media, etc. Also, the marketer should take accountability and be responsible for the success or failure of any project.
Know the terminology:
Digital marketers are required to know acronyms like SEO, SEM, and PPC. All the terms are different from each other and have unique roles. As such, a misunderstanding of them will be a clear sign that the candidate has just a beginner’s skill and requires more training. The capability of analyzing different digital marketing campaigns and understanding which elements works or does not work entirely depends on the digital marketer’s ability to understand the industry jargon.
Develop your brand:
To be a digital marketing hotshot, it is significant for you to have an online presence. If you want an employer to know that you are capable of developing their business’ online presence, then you will have first to show your capability in building your brand. Powerful visibility and online presence may potentially be the deciding factor for a company who is planning to hire a digital marketer.
A keen eye for business opportunity:
A digital marketer must have a keen eye for possible new online business ventures to know where to put his/her money on be it investments in e-book courses on internet marketing, or in new software and tools for copywriting among others. The marketer is required needs to know which investment will result in more returns and which investment on tools he/she can simply do without.
So, if you want to succeed with your digital marketing career, you need to implement these tips. In the end, it is still up to you to make the most out of what you have and of what you know already.