How to Write Content Attractive to Both: People And Search Engines

You can concentrate on SEO (Search Engine Optimization) and user experience at the same time. It is not as difficult as it seems. In this article, you will find numerous methods for pandering to the Google and Bing/Yahoo search engines while also enhancing your reader’s user experience.

Pick A Primary Keyword And Tag Any Other Important Keywords


Before you write your article, think about what your primary keyword or key phrase is going to be. It doesn’t have to be just one word. Pick a keyword/keyphrase that suits your topic, your niche, and that you haven’t used too often before as a primary keyword.

Put Keywords In Your H3 And H4 Headers And Your SEO Title


Most professional writers know all about putting keywords in headers and the SEO title (Meta title). WordPress will also demand that you put your primary keyword in your Meta description too. You can add keywords into your headers while still enhancing the user experience. Later in this article, there are examples of how your primary keyword may be comfortably added into your headers while simultaneously improving the article for the reader.

You Can Often Sneak Keywords Into Your Content Naturally


There is a skill involved in putting keywords into your text, but the process shouldn’t be difficult. If you are writing about the primary keyword’s topic, then the primary keyword should appear naturally anyway. For example, if you are writing about dog breeding, then the keyword “Dog Breeding” should surely appear organically numerous times.

Write Long And In-Depth Articles


Longer articles seem to have more staying power with Google thanks to the Google Hummingbird update. Plus, readers are sick of websites that only offer flimsy snippets of information at 300 words. Can you imagine how much this article would suck if was only 300 words long? How much would you learn from 300 words? You can hire freelance writers or professional writing services to write articles and content for you. It would save you time, so you can think more about your strategy and analytics.

Do Not Stick Too Tightly To Grammar Rules


Google doesn’t care about perfect grammar. They care more about the user experience. Google is littered with examples of high-ranking articles that are full of grammatical errors (purposeful or accidental), and that are littered with colloquial words/comments such as the word “Suck” in the previous paragraph. This article was written in a casual style. If this article had been written with a clinical, sterile and academic style, then it would be difficult/boring to read.

Pop Your Primary Keyword In The First Paragraph


If you cannot fit your keyword in naturally, then pop it in near the end by repeating the title of the article. Usually, you can get away with adding in your primary keyword in this manner. The image example that is featured later in this article shows how the title may be repeated in the introduction to add the primary keyword (point [3]).

Add Images With The Target Keyword In The Title And Alt Text


Your primary keyword should appear in at least one image. You should put it in the alt text, and try to put it in the title of the image for good measure. You do not have to worry as much about the keyword fitting comfortably into the Alt text because few people will ever see the alt text.

Do Not Put Dates In Your Slug/URL


You can use and re-use the same content on a frequent basis by updating your content. For example, you may write an article about the best store cards of 2017, and then update it the year after to the best store cards of 2018. It is useful for the reader because he or she knows that the content is up to date. It is useful for your SEO because Google favors updated pages over newer ones. If you put the date in the URL, then you have to change the location of the page when you update it to 2018, which means you lose all the search engine friendly benefit of the 2017 version.

Add Your Keyword To The Slug/URL Of Your Content


One assumes that your primary keyword is directly related to the meaning/use of your content. With that in mind, your primary keyword’s appearance in the URL should help your reader as much as it does the search engines. People can see the URL on the Google search engine results. If it doesn’t match the SEO title or title they see on Google, then they will avoid clicking on it.

For example, if your article title says “Best Baby Care Products Of 2020,” but the URL says, “www.Casino4997..” then people will not click on it in the Google search engine result.

Make Your Primary Keyword Useful


As you can see by the examples above, the primary keyword is not forced into the text. On each occasion, it helps the reader understand what the article is about. Would the article still work without the keywords in the text? Yes, it would, but you would miss the SEO benefit of having a primary keyword in your article content.

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