The walking billboard is one of the simplest yet effective ways of advertising a product. It can be used at any stage for marketing and promotion. It doesn’t matter if the company has just started or has been in the market for long and trying to expand or grow, the walking billboards can get the desired attention of consumers if done right. The walking billboards are used to market the product and create brand awareness.
Here are the reasons that it helps connect better with the audience/consumes:
Walking billboard advertising is one of the best forms of advertising. They can be placed anywhere the company wants them. If there is a big event in town where a huge crowd would gather, walking billboards can just blend in the crowd and help gain more consumers. They can move easily within the crowd and people would notice it as they look unique. It is not a stationary option that people have to look at while they pass by. It is an option that goes right in front of the people and makes them look at least once as it passes by them.
It gathers a lot of eyes as people as by it no matter where it is. It can be used outside the mall, restaurant, bus station, train station, subways, etc. The area which the most number of people walking or going through is the best location to place a walking billboard. Walking billboards can be used to promote a new business or a sale that is about to happen or going on. It is usually used to promote in local areas where people can easily reach the brand store or place being promoted. People living nearby will check out the ad and visit the place if the product interest’s them and can even suggest people as they would remember the sign. It is not easy to ignore a sign which you walk by daily or during commute as it would catch the eye and stick with a person.
If the company decides to send 4-5 walking billboards to a place or outside the mall, it is better to promote different sales and products of the same brand. It would help the brand name grow faster and the consumer will come to know the variety of products available at the promoted place. For example, if it is a restaurant, variety of cuisines or dishes can be promoted to let the people know about the options available at the place. It would also attract different kinds of people who prefer particular cuisines. It can also be used whenever there is a new product out or a sale about to take place.
It is one of the most cost-efficient ways of promoting a product or brand and can be used numerous times when compared to other advertising options. Mobile advertising solutions are widely used and walking billboards are one of the most preferred options for creating brand name at low marketing cost.
The walking billboards can also promote the brand or product by audio or video announcements. They can hand out flyers to passers and wear customized clothing according to the requirements of the company. There are options to get them walking on roller-blades which make them stand-out among a crowd.
These are the ways in which walking billboards help connect better with the consumers.
For walking billboards advertising and mobile advertising solutions in Australia contact STT Advertising. The company provides top-notch advertising solutions at affordable prices to its clients.