It is obvious now that the world is moving rapidly into the digital realm. The area of business is not excluded from this path. A research done by Coleman Parks found that 21-40% of business’ incomes are a direct result of ecommerce and that number will probably grow even more in the next couple of years. Ecommerce is also a cheaper option than traditional brick and mortar store and it can save time for both you and your customers. For an entrepreneur striving to retain a competitive edge, going with the flow of changes is not a matter of choice. It is a question of survival. Let us dive deeper into the topic, and see how can your business benefit from an ecommerce store and how can you make it a good one.
Influencing Purchase Decisions
Today’s customers are different than the ones 20 years ago. They are starting their shopping experience from the comfort of their chair, while surfing on the web. If you do not own a website with presentations of your products and their descriptions, the potential customer will move on to the competition. The ecommerce store should be your showroom made to satisfy the curiosity of the customers. Besides showcasing the products, ecommerce store should make them accessible for online purchasing.
Social Media as a Tool
Online store offers you the possibility to use social media in your favor. With more than 2 billion of people all over the world having social media accounts, it is only normal that they are using these platforms for researching of potential purchase opportunities. An active social media presence is raising the company’s profile and encourages traffic and sales. Carefully planned social media strategy alongside with good ecommerce store is forging a connection with customers.
The Perk of the Convenience
People love to do what is convenient to them. After 8-hour working day, that surely is not walking to a store a few blocks away. Ecommerce, however, offers the buyers the convenience of shopping fast and at any time of the day. Devoting a significant chunk of their day for going to on-site stores is not an option for people living this modern and hasty life. Ecommerce store means that you are fitting into your customers’ schedule, and not vice versa. They will know how to appreciate that.
Being a Step Ahead
Ecommerce store is an opportunity to gain the upper hand over the competition. That does not happen by itself, though. You have to do your part of the job. Having a quality and trustworthy payment platform that enables fast and flexible payments and improves user experience such as Promise Pay is one way to gain customers’ reliance. One more feature that counts is personalized experience a store can offer to a potential buyer. Business should strive to create a connection with clients by giving recommendations, customer service or personalized awards.
The Possibility of Growth
Any entrepreneur who is satisfied with the things as they are is no good entrepreneur. Every business needs to grow and expand. Otherwise it will remain stuck in an endless loop of mediocrity. Fortunately, digital world has made that task much easier. Ecommerce store is an opportunity to sell your products to the people who are in different cities, different countries and, why not, even different continents? The sky is the limit. Online shop can also be used to broaden your brand, by expanding range of products and diversifying your sales.
Modern buyers have high expectations when it comes to customer experience and convenience. Meeting their needs means moving quickly accordant to the rapid changes in the digital world and adjusting your business model to the shifting marketing dynamics. We hope we helped you to keep up the pace.