Improve the Quality of Your Company's Products with These Tips

In the current business economy, the success of any company is determined by the quality of products that it produces. To see how this works, think of a company like Apple Inc. The company is the world’s second most valuable public company after Google. Apple products are known for being durable and having a long life.

While Apple only commands a small section of the world's electronics market, its profits easily dwarf companies whose products are in every household. Companies that have a well-established reputation for quality have a lot of flexibility when pricing their products than their competitors. The following tips will give you some insight which can help you improve the quality of your company’s products.

Training Your Workers

Training your workers is the most important quality decision you can make. Your workers are the most valuable asset you have in the company. Paying your workers is also likely to be the greatest expense that you incur. Therefore, they have to be able to produce excellent products in their stations.

The best time to train your new workers is right after your hire them. The CEO of Zingerman's Family of Companies personally undertakes training on all the new employees. With quality-focused employees, you do not have to worry about having an intensive quality management department as that would be redundant.

Do Not Ignore Quality Complaints

Every business needs multiple levels of feedback systems to remain profitable. As the leader of your business, you should make it your duty to review the customer, supplier, and employee feedback. The priority should be to the clients since they are essentially your employers. Without the customers, there will be no need for staff or suppliers.

Any feedback related to poor product quality should be treated with urgency. You cannot afford to have negative word of mouth about the quality of your products. In fact, you should make it your obligation to inform every customer complaining about the quality what you intend to do in the future release.

Complete Problem Solution

At times, you may realize that there are too many quality complaints in regards to your products. This happens when customers report new problems constantly in spite of your best efforts to solve them regularly. Perhaps, you might be treating the symptoms instead of the disease. Remember, you cannot blame the customers for not pointing this out directly since it is your job to be creative. You might consider a complete product overhaul.

A Thorough Process Discipline

If your small or midsize business is in manufacturing or production, you have to ensure that unintentional deviations are non-existent by the time the output gets to the checkweigher. It takes just one poorly-made product to spark an online debate about the future of your company. A recent survey shows that 26% of consumers have used social media to complain about low product quality. You have to balance between avoiding unnecessary bureaucracy and obvious production mistakes.

Use Peer-Involvement

Allowing your employees to suggest ways of improving the products freely is a major step in business development. This can only happen in a company where the organizational culture is flexible and non-authoritative. Employees usually have some of the best ideas since they have a close relationship with the customers and the business leaders. As such, they can come up with some of the most balanced solutions to your product quality issues. Hitachi Global Storage Technologies fosters such a work environment in the digital media storage industry.


Product quality is necessary for developing a trusted brand in any market. The trend is evident in nearly every mainstream private industry. Companies which have high-quality products do not have to rely on sales to stay at the top of their markets. They can easily increase their profit margins for every product shipped. Brands shape today's markets as opposed to sales. On the other hands, brands are shaped by the quality of your products.

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