Instagram Social Media Marketing: Five Common Mistakes to Avoid

With more than 800 million users, there is no doubt that Instagram is the center of most social media marketing strategies. To succeed in an online marketing campaign, businesses need to ensure that they are not committing errors in their strategies and ruining the experience of their followers who come with lots of expectations.

If you are baffled by the idea of captions, filters, hashtags, and the number of followers, or are looking for the best ways to gain high exposure, make sure that you avoid the following mistakes.

Buying Follower Base

Many brands who are working hard to create a strong presence on Instagram often try to buy followers, which does not do them any favor in the end. There are mainly two reasons why buying followers is not effective - A risky audience base and zero engagement. If you are looking for how to get a proper and enthusiastic audience who will give you more likes on your posts on Instagram, you can take the help of online sources like

No Analysis of the Numbers

This is a very common mistake that many brands commit after establishing their account on Instagram. Frequent posting of visual content and never looking back will not help you in utilizing the full potential of the platform. You need to pay attention to the reach of each and every post and get the numbers in order to make changes in your next post. You need to track the followers' growth and loss, engagement in the form of comments and likes, as well as, hashtags.

Being Overly Promotional

As with other social media platforms on the Internet, constantly posting your brand content and stuffing the media feed of your audience can persuade them to unfollow your account on Instagram. Instead of simply posting the images of your product and logo, take an innovative approach to promote the values of your brand or specific products and ensure a quality engagement with the followers.                                                                                                 

Lack of Creative Captions 

If your aim is to drive user engagement, you simply cannot afford to waste the potential of your Instagram captions. Not only do they provide a clear context to your posts, but also create a long-lasting impression on the mind of your followers. Place the most relevant and catchy words or phrases in the beginning of your caption. Do not hesitate to pose a question or an emoji that the contemporary users on Instagram highly relate to.

Not Optimizing the Hashtags Properly

Overusing hashtags, irrelevant hashtags, and under using hashtags - these are the forms of not optimizing and researching the hashtags properly. Hashtags are the core part of Instagram and must be utilized properly by every brand. They are used by the audience to discover the related elements and other posts with the same hashtag. If you are not leveraging the potential of hashtags, you are missing out on many followers and affecting your credibility on the social media.


When executed properly, Instagram is an excellent platform to promote your brand’s values and vision to the world. With the help of the above-stated points, make sure that you avoid the common mistakes and perform well in front of your follower base.

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Comment by Ashley Summer on February 15, 2018 at 6:00am

Instagram social media marketing involves posting the images. It's perfectly fine to make stock photography a part of your visual social media marketing strategy. To find some great quality images, one can use such resources as deviantart, flickr, . The latter offers heavy discounts at the moment.


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