I’m currently looking at my investment portfolio and deciding how much of my wealth I want tied up in businesses… my own and others.  Investing in business is a high risk strategy as so much depends on the people running the business and their understanding of what business really is.  I’m always on my soap box about small business owner operators needing to grasp the basics of what makes their business valuable.  I know what I think, but I wanted to see if other business experts think the same.  So I googled.. “why would you invest in a business?” and found a similar thread running throughout.  Venture capitalists, ‘angel’ investors… it seems the critieria for a good business are much the same.  But here’s the criteria for NOT investing in a business from Michael Blakeyof  private equity firm Avonmore Development… it hammers home some very clear fundamentals for business owners, and of course ends with my favourite soap box topic… having an exit strategy.  Enjoy….

When not to invest in a business…

1. Failing to describe what your business does

It may come as a surprise, but many entrepreneurs struggle succinctly to describe what their business has been set up to do and why it differs from the competition. The old idea of the elevator pitch really...read more

Having successfully built and sold two businesses, Laura is a proven entrepreneur who now gives regular talks to business groups about creating freedom from business. Liber8me is Laura's entrepreneurial response to the need for a practical guide to creating wealth and freedom from your business. True to Laura's passion, Liber8me is the most leveraged way for her to share her experiences and ideas with as many people as possible...all of her business mentoring skills combined into one easy to access, cost effective online business mentoring programme.

Contact: Laura Humphreys

Web: www.liber8me.com

Email: laura@liber8me.com

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