The rise of the internet and our dependence on everything digital has allowed digital marketing to take hold of our world. From social media marketing to email campaigns and website pop-ups, digital marketing is the #1 choice of new businesses and start-ups worldwide.
In fact, many marketing professionals are abandoning traditional marketing methods altogether, because they think they are outdated. But, depending on your business, digital marketing techniques may not be the best choice for you. It really does depend on the type of business you are and the industry in which you operate.
Email campaigns, for example, only work if you already have an audience and most consumers will unsubscribe from an email list if they grow tired of receiving a constant barrage of email marketing messages. Plus, pop-ups and online banner ads do not always fare well either. Most people now use ad-blocking software or add-ons for their internet browsers to avoid seeing these things.
But, enough about digital marketing. Let’s take a look at some old-school marketing tactics which are still alive and kicking.
Banner advertising is one of the oldest forms of marketing which is still in existence and is heavily relied on among large businesses. Banner advertising and signage can last for years and is a time-tested method of promoting your brand or business.
Banner advertising and signage has been around for centuries and it is not something which is going to go away any time soon. Can you really see Piccadilly Circus or Times Square not being lit up with huge banner advertisements on electronic screens? I think not.
Interesting printed banners can be memorable and raise brand awareness – and you will have reached a large crowd, who will subconsciously remember you.
Promotional items do not just market your brand, they build brand loyalty. Granted, this method works well if you already have a strong brand which people are interested in, because these brands are associated with quality and people will be willing to show off your promotional items.
But, just because you are a new brand, that does not mean promotional items cannot work for you if used properly. Consider creating a small line of products which are solely used to be given away for free as part of a marketing effort and watch your brand loyalty grow.
If you are a local business who does a large amount of your trade offline, flyers are a great way to build up awareness about your brand or company, especially in your local area. If you hand out flyers in person, it gives you a unique opportunity to connect face-to-face with potential customers and tell people all about your brand.
Flyers are another tried and tested method which is not going anywhere. They are relatively cost-effective and can be distributed across a vast area, meaning that your image gets out there and exposed to lots of people for a very low price.
Reaching out to your past and potential customers directly is a great way to let people know you are around and in business. If you have a lot of products, you could consider making a catalogue and handing this out door-to-door in the local area you serve. In 2016, over 100 million Americans made purchases through a catalogue, so this is a market which is still alive and kicking.
Although traditional marketing methods are not being concentrated on as much by marketing professionals anymore, it is not something which is dying out. Traditional marketing is not going anywhere, no matter how popular digital marketing is getting. These tried and tested timeless methods are here to stay and are still as useful for your business now as they have ever been.