Who doesn’t wish to have a lot of web traffic on the website? Of course, every one of us does.
However, in a digital space full of competitors, it becomes a challenging task to accomplish. But it is nothing to worry about, for those who take strategic steps to accomplish an SEO-friendly website.
In today’s diverse digital marketplace, there are many web platforms available to set up a website. Though you can easily start up your business with any of those still, it is always necessary to spend some time preparing it from search engine’s aspects.
Talking about PHP, it is an open-source scripting language that is currently supporting a huge percentage of active websites.
Though Google always prefers dynamic web pages (with dynamic content) created with PHP and they get easily indexed. Still, there are always some good SEO practices that every digital retailer should follow to enhance the readability as well as crawlability of web pages.
In this writing, I shall discuss some of the best SEO tips that can help you to improve your websites’ visibility on internet and correspondingly enhanced web traffic.
Let’s get started below:-
Creating XML Sitemap and robot.txt
An XML or Extensible Markup Language sitemap is generally a file which incorporates the lists of all the URLs of your website. It is equally useful for search engine crawlers as it is for web users while intimidating Google that your web pages are ready to crawl. When it comes to ranking Google doesn’t rank web pages individually and not the whole website.
Similarly, robot.txt files allow you to communicate with search engines impactfully. Creation of robot.txt and XML sitemap also influence your website ranking. Because they allow spiders that help in page indexing by search engines like Google etc. More than 90% of such searches are successful out of these.
Most of the people often ignore its importance, but surprisingly, this technique is a major source of crawling PHP web pages. For an accurate and effective implementation of these two, you can hire PHP developer who are more proficient than you while handling difficulties involved.
Keyword Selection & Insertion
Keywords are the text strings that individuals use to search for a particular product or service on search engines like Google or Bing. They play an important role when it comes to determining the relevancy check of your PHP application.
Unless you have inserted a relevant keyword in your web pages’ content it won’t rank at all. Therefore, it is important for you to go for a keyword planner and their appropriate insertion in website content.
To experience some best ranking factors, you need to consider a powerful on-page keyword insertion. For instance, Page title, headings, Images (alt text, etc.), Page category, URL, and so forth.
Page Load Speed
The total time that your website takes to load is an essential factor when it comes to search engine optimization. Many studies have successfully proved that if your website takes more than 2-3 seconds while loading, you are falling behind the conversions.
As today’s consumers don’t wish to wait for a long to get your website opened as they have multiple choice available in the web world. Also, Google is perpetually stressing on improving user experience, the faster your WordPress blog loads, the higher it shall rank in the search results.
SEO Plugin Integration
To perform a power-pack SEO, you can also consider choosing some plugins readily available. To name a few, SEMrush, Yoast SEO and Ahrefs are amongst the popular ones available for you.
NOTE- I, hereby, declare that by mentioned these SEO tools I don’t intend to promote them. It is a work of personal research and various studies referred.
At last, I would like to conclude this article on a positive note that PHP supported web pages are easier to index if practiced with the best SEO techniques. It is no rocket science that is hard to achieve.
In case, you have any queries or concerns then you can contact me. I would be happy to assist you.