Magento is one of the most preferred eCommerce platforms worldwide. Reasons? Well, we can name user-friendly features and excellent performance as some of the major ones. With Magento 2, you can reduce the operational costs of your online store up to 50 percent. Here, we will talk about another issue- How to increase sales of your eCommerce store using the features of Magento?
You can have many options to please your customers with a Magento store. You can also use Magento 2 extensions
to retain your customers. How about utilizing the platform’s features when you make every effort to boost sales? Here is a checklist of some useful tips that you can apply right away:
Increase Website Speed
The first and foremost thing to do. You must ensure that the page has a reduced load time, because Google wants it! Ideally, your website should load within 2 to 3 seconds. You can use Magento 2 extensions for performance optimization to achieve this goal.
Make Your Website Mobile-ready
Here is an official Magento statement: Magento Enables Responsive Sites in Half the Time. So, go for a mobile-friendly website with Magento Blank and Luma themes. With a mobile-friendly online shop, you can drive more customers and increase leads as well as the conversion rate.
Don’t Ignore SEO
Web ranking has a significant impact on sales. Your Magento store can get more visits if it falls on the first few SERPs. It is easy for you to optimize website from search engine viewpoint with ‘Magento SEO’. Magento 2 supports the latest SEO ranking factors. You can improve visibility of your site with this feature.
Attractive Product Descriptions
Visitors tend to read attractive and eye-catching product descriptions. Descriptions, that can answer all their questions regarding features and benefits. You can also show multiple images from different angles to make them understand the product well.
Make Checkout Process Simpler
Magento 2 offers the single page checkout consists of just two steps. Agreed. But, do you think it is sufficient to win orders? You need to make it more user-friendly with changing layout and other optimizations. You can also use Magento 2 extensions to streamline the checkout process.
Integrate Multiple Payment Options
Magento 2 enables your online store to connect with external systems. You can utilize this feature to integrate various payment options like PayPal, Afterpay, etc. You can also avail multi-currency feature to give different currency options.
Address Your Audience with Ease
Magento 2 is multilingual. Which means, you can address targeted audience in their own language with this platform. Customized magento 2 plugins
are also available to leverage this feature.
You can start strengthening your efforts to boost sales with these tips. However, if you want to succeed in thriving eCommerce sector, you should explore other ways as well!