Remarketing is a technique that is used to re-target people who left your website and did not complete an action (a goal conversion like making a purchase for example).
Remarketing helps you to engage, activate and re-recover any customer activity with your website. It has a direct impact on improving your marketing ROI and company goals like revenue, AOV, repeat purchase rate and customer lifetime. Thus, it also benefits the CLV.
Customer Lifetime Value (CLV) is a key business metric that presents a projection of the net value of your entire future relationship with a customer. In other words, you can estimate how much profit you can expect from a specific customer or a customer group.
Based on that information, it is very easy to allocate your team efforts, marketing expenses and channels toward the most profitable customers.