Re-marketing For Higher Customer Lifetime Value (eCommerce) + Magento Guide

Remarketing is a technique that is used to re-target people who left your website and did not complete an action (a goal conversion like making a purchase for example).

SEE ALSO: What Is The Difference: Remarketing vs. Retargeting?

Remarketing helps you to engage, activate and re-recover any customer activity with your website. It has a direct impact on improving your marketing ROI and company goals like revenue, AOV, repeat purchase rate and customer lifetime. Thus, it also benefits the CLV.

Customer Lifetime Value (CLV) is a key business metric that presents a projection of the net value of your entire future relationship with a customer. In other words, you can estimate how much profit you can expect from a specific customer or a customer group.

Based on that information, it is very easy to allocate your team efforts, marketing expenses and channels toward the most profitable customers.

Continue reading the original article at Marketizator.

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