Beauty has a new definition every season. It’s hard to imagine that there was a time when people used to mock the ones who dared to color their hair blue and green. Now, slick hair color seems to have captured today’s hair trends, and it is here to stay. Look how gorgeous it looks:
Who would’ve thought that this quirky fad would be a big hit someday. The hair experts who made fun of it in the beginning, we bet they would be definitely regretting not pioneering this.
That’s the point.
With the fashion industry, you never know what trends will click. We have seen the weirdest of things going viral. Talk about gothic smoky eyes, wild curls, nail extensions or double shade lipstick. When these came around, no beautician must have thought these would work at all. There were a few who decided to give them a try. They were the ones who got the first mover’s advantage and made it huge in the market.
Being a beauty salon, you should never discard a fad before you try it out. Here are a few things that you should do the moment you notice a new peculiar trend sneaking into the market:
Jokes apart, this is one of the great salon branding tips. Your customers will know you as a brand that always stays in sync with what’s trending and they will make it a point to visit you just see the live samples. You can also create a section on your salon website specially dedicating to beauty and fashion trends.
Do let us know if you have any thoughts, views or suggestions. We would really appreciate if you suggest what topic you would want us to cover in our next salon marketing tip. Hope you liked it. Stay tuned.