Guerilla marketing is usually popular at small businesses. No wonder: It is a cheap way to promote your business, and it can result in valuable PR if the creative idea is edgy and fun.

In Scandinavia where I do business, guerilla marketing is however seldom used. I think it's a shame because it so challenging to work with and the potential ROI is enormous.

Any case stories ?
Have any of you experienced effective/interesting/funfilled/provokative or simply dead boring guerilla marketing ? If so please share them with the rest of us. It is usually a lot of fun to read such case stories...

Kind regards
Søren Baron Rom

PS: you are wellcome to visit my blog on guerilla marketing (or guerilla markedsføring) but be warned: it's in Danish, so the Google Translate tool might come in handy

Link to the blog: Blog on Guerilla Marketing'

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Comment by Kate Rose on January 3, 2012 at 4:31pm

Thanks for the post.  I am always looking for ways to market my business in a way that is unique, creative and inexpensive.  I'd love to see a follow-up post with some more suggestions and tips for a guerilla marketing campaign!

I recently picked up a used copy of "Guerrilla Marketing" by Jay Conrad Levinson, and even though the book is several years old, I am hoping to get some great ideas from it.  I'll post another comment if I find anything interesting.

Comment by Søren Baron Rom on January 4, 2012 at 4:25am

Hi Kate,

I look forward to the tips & tricks once you’ve read the book on guerilla marketing.

By the way:
the text on the pic above reads “Hotel pool. First on your right”. We created this artwork and placed it a couple of places to pre-promote and buzz a hotel which is being build here in Denmark. And as you might know the weather in Denmark and the rest of Scandinavia doesn’t allow outdoor swinning pools. However this hotel will – so naturally we used this selling point in your guerilla marketing approach.

This little campaign got a lot of attention and was really well received - but unfortunately the economic crisis put a stop to the completion of the hotel.

Too bad – but that’s life. At least got a fun case story and with our payment :-)

All for now - more posts and tips on guerilla marketing to come...
Kind regards
Søren Baron Rom

Comment by Kate Rose on January 4, 2012 at 8:36am

I did notice the picture. What a great idea! You're right... too bad the hotel never opened. However, it looks like you've got some great marketing tactics up your sleeve.  I'd love to hear about more of your projects.

Comment by Large Green on January 13, 2012 at 4:11am

I didn't know about gorilla marketing but I think it's almost the same thing as social media marketing. I have been working on marketing my business through all the social networks but it became too time consuming so I got a company called Magicbuz to do it for me. They have teams of conversationalists who do SocioViral marketing online, a lot like what you did for the hotel. I like that I can focus on my work and the marketing gets done.

Comment by Søren Baron Rom on January 15, 2012 at 3:04am

Hi Large Green,
Makes sense. As the slogan for the market leading bank in Denmark goes: Do what you do best.

What's your business Large and what kind of viral online marketing have SocioViral done for your business ? Do you have any case stories...

Kind regards
Søren Baron Rom


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