The Benefits of Link Building and Few Important Strategies

Link building has always been an integral part of search engine optimization. It is a process which involves getting pages from external sources for linking to a particular website. When it comes to SEO, link building plays a very important role as it allows the visitors to get access to particular websites from various different sources. There is a notion that using powerful content automatically helps in building links. This is not entirely true. Unless a dedicated effort is being put to create links, it can be difficult to achieve the objective. Link building has become very common these days and it has numerous different benefits to offer. In order to learn more about link building, visit

How is Building Links Helpful?

Link building can be helpful in different ways. Here are some of the different benefits it has to offer.

  • Increased visibility: The fact that a particular website is being linked with pages from external sources increases the chance of visibility. More people would get to know about that particular website. The moment you click on that link, they would be directed to that website and this, in turn, increases the rate of visibility.
  • Increase traffic: By increasing the rate of visibility, it would automatically result in increased traffic. Link building allows millions of people from all over the world to be directed one particular website. A recent study has revealed that nearly 35% of people tend to click on the link, if it is presented in a proper and an attractive manner
  • Added value: The fact that link building helps to increase the visibility and increases traffic, adds more value to the website. This would help the website to achieve a better ranking in Google search results and at the same time attain its objectives in terms of search engine optimization.
  • Getting indexed: It has been seen that building links can help getting indexed in the search results more quickly and effectively.

Apart from these, there are new numerous other benefits that link building has to offer.

Different Strategies Used in Link Building

When it comes to building links, there can be different strategies that can be used. Here are some of them

  • Guest Blogging
  • Epic Videos
  • Using Epic Content
  • Infographics
  • Directory Submissions
  • Social Marketing Websites
  • Blog Comments
  • Writing Pillar Contents

Proper strategies play a very important role when it comes to building links. Apparently, the process of link building seems to be quite easy, and as a matter of fact, it can be done quite easily. However, unless it is properly planned, it can become difficult to achieve the desired results. Link building has turned out to be a very effective tool, as far as search engine optimization is concerned.

Views: 62


You need to be a member of Small Business Bonfire to add comments!

Join Small Business Bonfire

About the Small Business Bonfire

The Small Business Bonfire is a social, educational and collaborative community founded in 2011 for entrepreneurs that provides actionable tips and tools through a small business blog, a weekly newsletter and a free online community.

Subscribe to Our Newsletter


© 2019   Created by Alyssa Gregory.   Powered by

Badges  |  Report an Issue  |  Terms of Service