The Dos and Don’ts of Instagram Marketing

Launching an Instagram marketing campaign for your business is a very smart move in the highly competitive internet market. The modern business environment is fluid and you have to stay up to date to remain competitive. Using Instagram in your marketing strategy will help you leverage the network’s growing user numbers.

With over 700 monthly active users (MAUs), this is a social media platform you cannot afford to ignore. Up to date, over 40 billion images have been shared on this platform and as an internet marketer, you have to appreciate how much visibility Instagram accords you. Today, over 8 million registered brands are using Instagram for their marketing campaigns and you have to join this bandwagon. 

If you are looking to increase conversion rates, increase engagement, and widen your market reach, it is time to find out the do's and don'ts in order to boost your brand’s real Instagram likes.

The Do's of Instagram Marketing

There is no denying the place of Instagram in successful business marketing, but this will only work if it is done creatively. Among the things you need to do in order to boost your business with your Instagram include:

  • Posting high-quality content – Take time to edit your photos and ensure they are relevant to your target audience.
  • Share the love by liking and commenting on other people’s posts. This motivates others to do the same and this is a crucial step in lead generation.
  • Leverage the power of a caption – Don’t overlook the importance of a caption because it tells a story related to the photo.  Captions can be used to directly influence the audience and you need to think more carefully about what you write.
  • Relevant hashtags – These are vital in getting more free Instagram likes and when they are relevant to your niche and carefully chosen, they will help you achieve your marketing objectives.
  • Choose an interesting theme –You should choose a SHTICK in order to stick out from the crowd.  There are so many innovative ideas to use and when you have chosen one, make sure you take time to create content that rhymes with the chosen theme. Your target followers will notice and start liking. This is the first step towards making them your followers.
  • Create a schedule and stick to it – Have a clear schedule when starting off your campaign and stick to it. This will help you avoid under posting or over posting. Your followers will also anticipate your posts and like them.
  • Use Instagram tools –Like4Like is one of the most effective tools in increasing your likes, which in turn builds the credibility of your brand.

What to Avoid in Instagram Marketing

Among the major mistakes to avoid include posting too frequently, which doesn’t give your audience time to consume your previous content fully. Other don’ts in Instagram marketing include overuse of hashtags, posting multiple photos in a row, failure to add a bio in the profile, making your business profile private, failure to interact, and being too salesy among others.

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