Launching an Instagram marketing campaign for your business is a very smart move in the highly competitive internet market. The modern business environment is fluid and you have to stay up to date to remain competitive. Using Instagram in your marketing strategy will help you leverage the network’s growing user numbers.
With over 700 monthly active users (MAUs), this is a social media platform you cannot afford to ignore. Up to date, over 40 billion images have been shared on this platform and as an internet marketer, you have to appreciate how much visibility Instagram accords you. Today, over 8 million registered brands are using Instagram for their marketing campaigns and you have to join this bandwagon.
If you are looking to increase conversion rates, increase engagement, and widen your market reach, it is time to find out the do's and don'ts in order to boost your brand’s real Instagram likes.
The Do's of Instagram Marketing
There is no denying the place of Instagram in successful business marketing, but this will only work if it is done creatively. Among the things you need to do in order to boost your business with your Instagram include:
What to Avoid in Instagram Marketing
Among the major mistakes to avoid include posting too frequently, which doesn’t give your audience time to consume your previous content fully. Other don’ts in Instagram marketing include overuse of hashtags, posting multiple photos in a row, failure to add a bio in the profile, making your business profile private, failure to interact, and being too salesy among others.