The Dynamic Landscape of Digital Marketing

The marketing industry is almost unrecognisable from what it was 10 years ago. Those who entered the industry in the early 2000s will attest to just how much has changed over the last decade. As a result, finding the appropriate training to bring yourself up to speed in the field of digital marketing is becoming increasingly difficult. Those looking to go straight from high school into a tertiary schooling such as university or college will find it difficult to enrol in a course that offers practical digital marketing training.


Having a college or university degree was once considered a rite of passage for anyone who wanted to make their way into a mid-level position. However, with the number of communication roles that are now tip lead applicants are expected to have a very specific skill set that is often not part of the tertiary curriculum in Universities and Colleges. 


The result of all this is done non-traditional paths to digital marketing roles have become increasingly acceptable in a highly technical marketing environment. as a result, those who have gone through traditional schooling and then seek a role in digital marketing have been left behind by their counterparts who have sought it out specific training for highly specialised roles.


Here are two important tips for those who are looking to enter the digital marketing industry in 2019.


All of the Information is Online


The fact is, the digital marketing industry is changing at such a rapid rate that it is almost impossible to publish textbooks that are not redundant by the time they reach shelves. No one could have predicted 10 years ago that the most powerful digital marketing mediums would come from Google and Facebook, as a result, anything that has been published outside of the last few years is going to contain dated information that is no longer relevant to the industry.


According to the According to Perth SEO Company Safari Digital, the most valuable thing that aspiring professionals can do is to subscribe to industry related blogs, follow influential industry leaders on LinkedIn, and immerse yourself in information as it becomes available online. If you want to stay at the cutting edge of digital marketing you need to constantly be learning.


Understand the power of search marketing


As of 2019, 8 Out of 10 people say that they search for something on Google before they make a purchase. That means that those who appear at the top of the search engine results have a far greater chance of landing a customer. There are two ways that businesses can attract customers through search marketing; firstly, they can pay for Google AdWords which essentially means that they're paying for each and every click that they get from an advertisement. Secondly, they can work with a search marketing professional who creates site content and a site structure that will ensure a website appears at the top of the search engine results naturally. The latter option is a cost-effective way for businesses to scale because they are investing in a model that will continue to pay dividends long after they have paid their last invoice.





There is no textbook on the market that will teach you everything you need to know about the different facets of digital marketing. The most important thing that you can do as an aspiring digital marketing professional is to immerse yourself in the information that is readily available for free online. 


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