People are constantly on their mobile phones nowadays. This preference of mobile phones over computers impacts the way websites are viewed. Statistics say that 52.2% of the worldwide web traffic is generated through mobile phones. This number has been going up rapidly from 0.7% in 2009.
With these statistics, it is obvious that a website needs to be mobile friendly to attract more visitors. For this, the web design should either be responsive or adaptive. Adaptive as well as responsive web design layouts are meant to be mobile friendly.
→ Adaptive web design:
This is a layout that offers easy viewing on all devices and for that, there are several distinct layouts designed in advance that work for multiple screen sizes. The layout design depends on the screen size it is being designed for. Generally, there are 3 layouts designed, one each for the screens of a mobile phone, tablet, and desktop computer. All the 3 layouts are kept in standby when someone visits the till the site detects the type of the device being used. Once that is detected, the pre-set layout of the site for that screen size is delivered.
→ Responsive web design:
This layout offers optimal viewing of the website irrespective of the device it is being viewed on. There is just one layout that can easily resize itself according to the screen it is being viewed from. This layout adapts to the device screen size in such a way that it provides optimal viewing experience with easy reading and navigation and minimum resizing. This layout is built on a design called fluid grids, which just like its name is capable of taking the shape of the screen it is being displayed on.
Out of the two, the responsive web design is preferred by most web designers as it offers more flexibility. Even though, designing a website that has a responsive layout takes more time and resources to make, the benefits that it offers are worth the extra effort.
This being said,Every person planning to get one’s website off the ground has to ensure that having a responsive web design is already on the to-do list of the web developer assigned to the website designing task.
Here are some tips that would direct you while getting started with building a basic platform for a responsive design for your website:
Study user behaviour:
The ways of accessing websites on mobile devices will differ from that of desktop computers. Generally, while browsing a website through mobile devices, users prefer sites which have a direct navigation path for the things they are looking for. So, you need to use website analytics to analyse which pages and elements of your website are accessed the most. Make sure that these elements are readily available on a smaller screen.
The users do not like to scroll more for things they are looking for. So, significant elements should show up first on a smaller screen.
Generally while designing a website, the desktop version is designed first and then it is modified to make it adaptable to smaller screens. But, as the probability of the website being viewed on a mobile screen is higher than that of being viewed on any other device, it is logical that the website layout is designed keeping in mind the mobile screen and then made adaptable to the desktop screen. Vector graphics can be used in place of jpg or png images for this.
Pay extra attention to the site navigation:
The navigation is the roadmap for the visitors to access various web pages on your website. On a computer screen, all the links are easily visible and the user can quickly spot the link that he or she is looking for. But in case of a mobile screen, the liberty of space is unavailable. That is why the responsive web design developers have to be briefed about which web pages are important that the others.
There are several other things that need to be kept in mind while creating a responsive web design like using optimised images, adding the right keyboard triggers, inserting easily clickable buttons, using microinteractions, and so on. But all these things will be taken care of if you choose a web development company that is an expert in offering responsive design services. But the above-mentioned 3 points need to be kept in mind by you while getting a website designed for your business as you would be able to offer better insights for these points.