Small screen size plays a crucial role in current visual content revolution. Since less information is on the field of view on the phone (and because only a small part will be kept long enough to read long-lasting content), the content should be presented in the form of a bite, but should be readily available and clear enough to comprehend. And you know the popular saying: a picture is worth a thousand words.
We have already experienced a turning point; the number of mobile users has surpassed the number of desktop users, with more than 60% of the traffic from mobile devices. Among social network users 80% have access to their accounts from a mobile device.
Here's another surprising fact: 50% of small businesses need marketing help on social networks. They do not understand the difference of the experiences of users accessing social networks from their desktop computer and on a mobile device.
Publishing directly from your mobile devices is now possible. Canva application recently appeared for the iPhone, which allows you to simulate how the material will look when you publish on social networks.
To help you in developing mobile apps by top app development companies, here are some key tactics that will help you create engaging content for your brand on mobile devices.
MATCH THE CONTENT WITH YOUR ENVIRONMENT
Each social networking platform differs from the other, and their models are changing while gaining access from mobile devices. If you cross-promote the same in all your social media channels, it may lead to social marketing fatigue and at the same time, you may have a low advantage of having many followers. That is why it is important to approach each one differently and focus only on the platforms that have the biggest impact for your brand.
MAKE YOUR COVER PHOTO EXOTIC
Whether it's Facebook or Twitter, cover image is the first image that people see, and this is the best opportunity to give followers an excellent impression.
Your brand's title is to give your subscribers the message you are trying to convey. For example, Red Bull, who have always maintained that their drinks give people wings, their Facebook feed is full of adventure photos and videos. Consequently, this cover full of adrenaline makes a lot of sense to them.
Maximize your own camera phone, through taking creative selfies
Taking out a professional camera to send each minor update, it is not just about time wasting, you create the "authenticity" you want to convey to your followers.
And if you want to take and share a selfie, Use your own camera on the phone. With light and angle you can capture high quality images with just an 8 megapixel camera. To simplify the process, you can take photos through an iPhone application and immediately edit it. And the best thing you can do with your own camera is to take a selfie.
Social campaigns selfie have proven successful for many brands as they are relevant and authentic. There is no reason that your brand should stay behind. When Samsung launched its flagship phone S5, they have launched a #Underwater Selfie challenge, in which they dared their followers to take and broadcast selfies from underwater.
If this method is used, be sure to use the camera, depending on the platform. Sites and social channels like Instagram, Snapchat and Vine are especially popular among younger users, so it can only be effective if your brand is coming to these demographics.
IMPLEMENT THE RIGHT IMAGE SIZE
Did you know that the ideal image size for your normal Facebook posting is different from uploaded images from the links?
While Facebook photos may be square or other factors, the images used to refer to links to websites should be the exact measure, otherwise they will not occupy the entire news space, and you will get something else.
Instead of getting stuck in the last minutes when trying to upload an image with specific size, it will be much better to start well. The ideal Facebook image to your website should be 948x788px. And note: Facebook header image is not the same size as the Twitter header image.
BE CONSISTENT IN YOUR SHEDULE
Most social marketers are afraid that if they do not post enough updates for their followers, they may forget that their brand exist. This is why consistency in combination with correct timing is the key to everything.
Yes, if you publish very little, your followers may be in fear of other brands; but if you bomb messages from subscribers, they will be annoyed. It is important to strike a balance between the two. Although the publication of 10-15 times on Twitter is considered normal, posting that many updates on Facebook or Instagram will be counted as spam in the end.
Use analysis to see what kind of messages takes precedence over your tables, and at what time of day they do their best, and then adjust your schedule accordingly.
Most people like to check their social networks first on their phone first thing in the morning or when they are at work, or when they are free in the afternoon, so it can be an excellent window to attract maximum attention.
PUBLISH LIVE UPDATES
With the help of a mobile phone, you can post the current changes along the way. Brands participating in a live Twitter account, or Facebook, easily inform their followers of upcoming events and ongoing to continue the conversation.
There is excitement in life, which cannot simply be reproduced through messages programmed into social networks. Real-time update is one of the main reasons why the Snapchat and periscope so popular, before the blink of an eye.
And you know what they say: if an event or content is not on facebook, twitter, Snapchat-or Instagram, it might as well do not exist. Hence it is important to share visual content.
But keep in mind: the quality of your message should not suffer just because you are on your mobile phone, and do it quickly. Each published photograph must tell a story and the uniqueness of its brand. Some mobile applications have the tools you need to create impressive visual content anywhere.
DO NOT BE FOOLED INTO THINKING THAT YOU NEED A MOBILE STRATEGY
We were warned about advertising fatigue and cross marketing in the first paragraph, and now we do not recommend creating a strategy for mobile devices only. This is because in the first paragraph, we talk about the regular placement of content; In this section we will discuss advertising.
You cannot rely solely on a mobile aspect of the digital marketing spectrum, because you can never predict how people interact with your brand. Internet users can be on their mobile phone and then on their desk at different times of the day, in different situations so that they can accumulate impressions of your brand, which must be accessible anywhere.