Some sales professionals are fortunate to work for an organization that provides a continuous lead supply, while others create their own opportunities.
Irrespective of how much experience you are having in the sales profession, it is crucial to have at least rudimentary lead generation skills in your sales tool kit. Well, there are many sales professionals who prefer to continue with the traditional ways of selling which include advertisement, calling prospects, etc. But is it possible to achieve the desired results with traditional selling?
As per 2018 Global Chief Sales Officer study, 72% of sales leaders lack the ability to connect solutions to business issues.
This is because modern buyers of today are super-informed and do not only rely on salespersons to make any purchase. Now is the time to create a strong bond with your customers by engaging with them effectively. This is where social selling comes into play!
What is Social Selling?
Social Selling is the process of developing, nurturing and leveraging relationships in a digital environment in order to sell products or services successfully. It is composed of much larger strategy other than using social networks such as LinkedIn, Twitter, Facebook, and Instagram. The major strategy includes sharing relevant content, interacting directly with potential buyers and customers, personal branding, social listening, and surrounding.
The way to implement social selling includes the use of various social media networks to build better relationships with potential customers. The motive behind integrating social selling into your existing sales process is to cultivate brand awareness among your target audience by building an understanding of their unique needs and establishing a connection with them online.
Knowing the benefits, a lot of companies these days are investing in social selling but are they successful? What is the use of spending your money and efforts on social selling without a well-planned strategy?
The key to successful implementation is a social selling strategy. Read on to uncover the top ways that professional social sellers are using for social selling to increase sales.
A commitment to new relationships every day
Before your prospects take a step forward to your sales funnel, developing meaningful relationships with leads and prospects is required with social selling. If your audience is considering extra time to go through your shared content, newsletters, webinars, and infographics, it means a connection is being created between you and your target audience.
Sharing relevant content
Content makes the big picture. Sharing generic content is the only way to build an engaged audience that comes to expect valuable content from you. Creating meaningless content is of no use because your content will only get passed along if it is relevant and interesting. This brings the need to understand your customers. You need to find out what type of content your customers are looking for and will be interested in learning more about.
Optimizing Social media channels
In order to transform your leads into high-potential prospects, your social media channels play a big role. You need to make sure that your chosen social media channels make it easy for users to access more information about your company or brand. Review user analytics to know what posts are receiving the most engagement and calculate the conversion rate for your channel. This is because it has become essential to track engagement metrics to find out the effectiveness and understand how well the content you are sharing is resonating with their audiences.
Know your target audience
Understanding your target audience is highly crucial. And to make this understanding better, social media analytics and social monitoring tools are immensely helpful.
Find out who your current customers, your competitors are and what extraordinary efforts you need to put in order to stand out from your competitors.
Begin this task by monitoring industry trends that can help you uncover what types of content and topics are most engaged with by your ideal buyer persona. In addition, you should develop personas based on the age, country, and gender of those who most frequently visit your profiles and posts.
90% of the most successful B2B content marketers prioritize their audience’s informational needs over promotional messages.
Attractive and valuable content is must to retain a clearly-defined audience. Focus on your audience and try to provide useful information for their business.