The digital world of business is ever changing and it can be difficult at times to stay afloat the trends and changes going on in the space. Performing a digital transformation for your business does not have to be a painful experience. It will take some effort, but by following a few simple steps you will be up and running in no time.
Define Your “Big Why”
One important aspect of building a digital strategy is defining why your company exists. What problem are you trying to solve? How are you making your customers lives better? Why did you start the business in the first place?
By digging deep and coming up with the reason your business exists in the first place you will be able to more effectively engage with your audience.
Focus On Customer Experience
The digital transformations that focus on the customer experience will be the most effective. Consumers are more cautious now and will be more likely to avoid any brand that does not align with their values and goals.
By creating buyer personas you will have a good sense of what your ideal customer looks like. But it is important to move beyond the basic demographic data on age, location, profession, and education. You need to really drill down and find out what your customer’s goals are, both professional and personal. What does their day look like? How do they spend their free time?
By getting a more fully formed picture of your ideal customer you can then design the optimal buyer journey and create content that will resonate with them.
Create A Marketing Map
Once you have decided on who your ideal customer is, you now need to map out the entire journey that they will take in order to become a customer.
Where is the first point of contact? Is it on social media? Is it a paid advertisement? Will they first engage through a blog post on your site? The first point of contact may be different for each buyer persona you create. And that is okay.
Once you have decided on what the first point of contact will be you can then map out the next step you want your prospect to take. And then the next step, and so on. A marketing map will give you a visual representation of the buyer experience.
Identify Your Resources
Now that you have most of the moving part of your digital strategy in place it is time to determine you will help execute this plan. Take an honest and unflinching look at your current staff. There may be some gaps in skill that you will have to fill.
If this is the case, you should consider hiring a remote workforce. Freelancers and contract workers are in abundance these days and you should be taking advantage of this workforce segment.
It could very well wind up being cheaper than hiring new employees in the long run. Also, by hiring professionals from other countries you will not only save money but they will be working while the rest of your staff is sleeping. Your company can be productive 24 hours a day if you play it right.
Embrace Big Data And Analytics
Almost anything can be measured these days when it comes to business. Successful transformation, digital or otherwise, use big data hone in on what works and jettison those that do not.
Analytics can show you where your customers are coming from. How long they are spending on your website, what posts they are reading and sharing, and just about every action they take while interacting with your brand.
Because of this, every decision, big or small, should be backed up by date and analytics. There is no excuse for “going with your gut” or making a decision based on a hunch.
Building a digital strategy is no longer an option for your business. You must embrace the trends in technology if you want to be competitive in today’s marketplace. Follow the above steps and you will be far ahead of your competition.