Having worked with a few charitable organisations over the years, I wanted to share some of the easy ways that businesses can start doing their bit and raising money for not for profit organisations!
When working at a startup, or even a fully fledged business for that matter, it can feel like there is not enough time to do everything that needs to be done. But by scheduling in some time to get together and start discussing how your business can start giving back to society you will be giving both your PR a chance to snowball and you can increase your employees motivations and loyalty as well. Who doesn't want to be a part of a company who prioritises helping others? So take a look at a few of the ways that your business can start generating funding for not for profits!
Holding a charity poll is a great way to raise some funds for good causes. My Favourite Voucher Codes is a great example of a company who have utilised polls in order to give money to charity. By donating a percentage of your profit to the winning charity at the end of the month, you are giving your employees a chance to see the good that you are doing and you can get some good PR and marketing out of it as well. It really is a win win business idea!
Fundraising and Team Building
Fundraising is a tried and tested way of raising money for charity while also inputting a little bit of fun into your team! There are so many fundraising ideas out there, and each one is just as fun and crazy as the next. A great idea is to get all of your employees to suggest some ideas or to vote on a few of the favourite ones! Here are some ideas that you could use:
Sponsor a Charity
Most charities have corporate partnerships that help them with funding and marketing. By partnering up with a charity you can give your company a really high value for potential customers as well as being advertised on the charities site. If you want to encourage an ethos of giving into your business then becoming a corporate sponsor is a great way to do this.
Short Lived Campaigns
If you are not a huge, well known company with large profits then it can be really difficult to give sustainably. It may be worth doing short lived campaigns in order to boost the marketing around particular products. This can mean giving a small percentage of a particular products profits to charity for just a month or even a week. This is a great way to boost your brand awareness while also giving back to the community.
Is there a run, cycle or other charity event happening in your area soon? Why not sponsor it? This is another great way to build brand awareness and for small events it can be quite easy to build vital funds for the charity. If there is nothing happening in your area soon then why not set up your own? Craft your own local charity event (this is especially good if your business is in the events sector!) and invite locals and people in the industry.
There are so many different ways that you and your company can start giving back to the community that there really is no reason not to! Really, the more creative and fun then all the better! So start planning your not for profit move and invest in your comanies character, ethos and moral standing today! You may even make a few extra sales at the same time!