What is a Joint Venture and Why Should I Do One?

A joint venture is the collaboration of 2 or more business owners for the purpose of gaining wider exposure to their target market.  Think about it – you have a following of people, your community, your list – call it what you will.  Collaborating with other entrepreneurs who also have lists, who might be interested in your services, and vice-versa, makes for a win-win situation.

There are many ways to conduct a joint venture but the easiest way is to organize a Giveaway Event.  Reach out to other entrepreneurs whose community might have interest in what you offer and your community too can be introduced to other entrepreneurs who offer services they are interested in.  Each of you will offer a FREE product or service for people to receive after they have opted into each community.  This is also referred to as list building.  The more entrepreneurs you have collaborating means more lists are exposed to you and more people find out about you and what you have to offer.  Your community, or list size, will grow much faster this way and you will be able to reach out to more potential clients than ever before. 

There are many details behind running a joint venture and a Virtual Assistant who specializes in Joint Ventures can be priceless.  Handling everything from making connections with potential partners, to building the website, to assisting with marketing the event, a VA can make the event seem easy and flow smoothly.


Virtually Yours,


Brandi Caskey, VA CLC


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