It is no secret today that the Internet has emerged as the world’s largest marketplace with millions of products being bought and sold each hour across geographical boundaries. Online sales constantly continue to inch northward. Worldwide business-to-consumer (B2C) ecommerce sales have indeed increased by about 20.1% in 2014 to touch $1.5 trillion, according to a research study conducted by eMarketer. Unparalleled ecommerce sales has paved the way for a need for unmatched customer support simply because the world’s population has not increased proportionally.
Behind the success stories of many of these ecommerce enterprises is the sustained effort to deliver a rich blend of customer support and ongoing service through a variety of service channels including live support chat software. There are two reasons why even the early adopters of support strategies were so concerned about providing good service to their customers through every conceivable service channel with live chat software usually topping the list:
Rising Cost of Customer Acquisition
Many ecommerce startups even today hand out free trial offers, gift cards and other incentive programs for new sign-ups. Enterprises are compelled to budget for this because of increasing global competition and the need to build reliable and sustainable customer communities.
Word-of-mouth Reputation Building
If customers were happy with the service and support provided by a specific ecommerce company, they were also happy to tout their impressions loud and clear over social media. It did not take ecommerce enterprises the realize the full value and potential of grassroots marketing through viral reputation building.
There are a few compelling reasons why ecommerce website owners such as yourself should consider live chat support for possible inclusion in your bouquet of choices for prospects and customers alike when it comes time to either implement or expand your support strategy:
As you can tell from the brief introspection above, you have several good reasons to explore why add live chat software is good for your E-commerce website. There are plenty of live chat companies, including <ours,> that will help you walk right through the learning curve and install live chat service on your website, provide training and ensure through 24X7 customer support that you are well on your way to converting visitors into customers and customers into loyal members of your extended family.