I’ve recommended to three different clients in the past week that they undertake a client and prospect survey to find out what’s really going on with their business. Each of these clients has different challenges but each will be able to make better decisions by asking the people they are trying to reach.
I was in the advertising industry for over 20 years and the most effective work we ever did for clients came out of insights we had gained from understanding their customers and potential customers. When I ran my own agency, we would always start a new campaign by talking to both existing customers and potential customers. We would base our advertising messages on what they told us…. more so than on what the client told us about their business.
Today I am still a huge believer in the power of talking to your customers on a regular basis.
Why and when should you do a customer survey
How do you go about it?
I’ve just published a report called ‘Customer Insights: Developing valuable insights for marketing and product development’, which outlines the steps to take and the types of questions you should ask.
You can download it at www.liber8yourbusiness.com/tools
Research is a really important part of product development and positioning so do check it out, and let me know if you have any questions at email@example.com
From the desk of Liber8me.
From the desk of Liber8me. Business mentors and publisher of Liber8 Your Business: The revolutionary business planning technique...
Business mentors and publisher of Liber8 Your Business… HERE NOW! : www.liber8yourbusiness.com
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Having successfully built and sold two businesses, Laura is a proven entrepreneur who now gives regular talks to business groups about creating freedom from business. Liber8me is Laura's entrepreneurial response to the need for a practical guide to creating wealth and freedom from your business. True to Laura's passion, Liber8me is the most leveraged way for her to share her experiences and ideas with as many people as possible...all of her business mentoring skills combined into one easy to access, cost effective online business mentoring programme.
Contact: Laura Humphreys