Whether it’s a brand fight between Coca-Cola and Pepsi or McDonald and KFC, brands spend millions of dollars on marketing to win the battle. Though there is no winning in the brand game, the fight is all about marketing your brand in a right manner. By means of strategic marketing, brands are able to hole a prominent position in the eyes of their targeted audience and are also able to win over a few customers of their competitor’s. However, the question is, it is necessary to create the hype of a product that is already available in the market? With regards to the SMEs, nominal marketing conducted on social media platforms can create outstanding results. So why do big brands pour millions of dollars just to stay visible in the eyes of the customers?
1. Conveying the Message of Continuous Improvement:
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