It’s true that we live in a digital era. Thanks to the available technology, a great portion of every business is done online, via computers and phones. It may easily seem like business cards have become redundant in such a society. However, even with all the business digitalization, business cards remain an important part of a professional image to this day. What’s more, there are several reasons as to why nothing can still replace business cards.
Even though it’s called “networking”, meeting people who can potentially become your business partners still requires some real eye-to-eye contact. In general, the goal of networking is to make a good impression on the person you’re talking to. So, talking is basically the most important thing of the whole event. During these events, you cannot expect to make a desirable connection by burying your head in your phone. Digital communication comes later, which is where business cards come into play. These contain info that the people you’re talking to during the events can use to look you up afterwards.
There are plenty of ways to advertise your business online. Starting with your website, which is your main marketing tool, together with proper SEO, email, social media and content marketing, these are truly some of the best advertising strategies today. However, this doesn’t mean that marketing your business in real life is over. In order to make the most out of your online marketing strategies, you need to engage in numerous events and conferences as well. These are the opportunities that require you to have your business cards ready – telling a potential client or partner to wait until you look up your website on your phone is not going to seem professional at all.
We all know how important the first impression is, especially in the business world. As mentioned before, while your website may be responsible for the first impression online, your business cards will create the first impression in real life – the moment you actually take the effort to talk and connect with someone. Therefore, your business cards have to be professionally made. Even if you do most of your business online, people you encounter won’t even bother to look you up if your business cards say cheap. This is why you should always put trust in a renowned printing company such as Icprint that can design your business cards.
Do you think it’s a good idea to end a business conversation or a meeting by writing your number and/or email address on a random piece of paper or a napkin? Probably not. Looking for a pen to write your contact details down is not going to reflect positively on your business or you as a representative of your business. On the other hand, coming prepared with your business cards ready the moment the meeting/conversation is over or when someone actually asks for your contact info will undoubtedly make you look professional and at the top of your game.
Remember, a business card is a physical reminder that your business meeting went well. Not many people are going to pay a great deal of attention to the contact info they saved on their phone. However, a business card is a completely different story. Moreover, this is something that can be shared more than once. If someone was satisfied with the way you do business, there’s a great chance that they’re going to use your business card to recommend you later on as well. In that respect, even if the future of advertising is the Internet, business cards cannot be discarded anytime soon.