Why is CRM such an important tool for an organization in the year 2019?

Regardless of the industry, customers are an important part of the ecosystem. It seems everything the business does revolve around them. Business spends a lot of time and effort in nurturing a relationship with the customers. This is where primarily CRM comes into the picture. CRM is the tool that deals technically with the customer relationship aspects for an organization but why does it become so important is what we are looking for.

CRM software like Salesforce Users list is growing exponentially and it is not going to slow down until a decade. The CRM market sales are breaking the glass ceiling and expected to surpass $80 billion by 2025. Customers are generating a lot of data on websites, App, over calls and all this is happening in real-time. Business can make a lot out of this data to bring in more personalization to its operations. How are we expecting CRM to change the business growth in the year 2019?

Let us read through the quick book:

Developing a marketing strategy
The inception of so many marketing platforms with digital evolution has changed the entire market profile of the business. Marketing strategy is developed by studying customer behavior so that the motivational aspect to make a purchase can be identified.
How does it work? Business is connecting its CRM to multiple marketing and sales channel, this opens up a market research platform for them so that they know precisely what their customer is looking for. All this data adds to the precision of the marketing strategy. For 2019 we are expecting more buyers move to online purchase and that is what the business must capitalize using CRM.
Cross-selling made possible
The ultimate aim of a CRM system is to convert. As the CRMs like Salesforce, Zoho and more are harnessing Artificial intelligence, they are making cross-selling possible. Understanding the customer behavior becomes easy with CRM from where the cues of cross-selling are drawn.
Salesforce Users list replies on its CRM to identify the buying patterns of the customer so that new products and deals can be suggested accordingly. Not only does it save time and effort, but it also increases the chances of conversion.
Identifies the workflow issues
Business is losing a lot of time managing customer data. CRM works as a consolidation tool when the customer data is scattered over multiple channels. Replying on a robust CRM ensures the sales and marketing representatives have access to clean data. So that each action counts towards the revenue. CRM brings an automated and error-free approach to customer data handling so that even the customers feel valued.

Customer journey mapping
With the rising competition in the business landscape, each customer is vital for an organization. CRM allows an efficient way to map the journey of the customers which can be studied by the sales representatives and used to convert customers. From a single dashboard, all the sensitive data is accessed that instills efficiency and speed to the conversion process.
Performance tracking
Salesforce Users List is spread across startup, small business owners to big enterprises. As the count of sales and marketing representatives grows, it becomes difficult to keep track of the efficiency. CRM allows admin to create separate user accounts that can be tracked by the sales manager to generate reports of performance monthly, six monthly or yearly.

To Wrap
Looking at the rate at which customer data is being generated across multiple platforms, for any business to succeed in 2019, CRM is an indispensable part of the team. Advancement in technology has led to the evolution of Mobile CRM, Cloud-based CRM and more to illuminate the path of customer conversion for business.

Views: 80


You need to be a member of Small Business Bonfire to add comments!

Join Small Business Bonfire

About the Small Business Bonfire

The Small Business Bonfire is a social, educational and collaborative community founded in 2011 for entrepreneurs that provides actionable tips and tools through a small business blog, a weekly newsletter and a free online community.

Subscribe to Our Newsletter


© 2019   Created by Alyssa Gregory.   Powered by

Badges  |  Report an Issue  |  Terms of Service