Printing market is currently in a state of a flux. With the onset of digital technologies and their widespread acceptance has almost marginalized print media. And such industry-wide changes have forced the print business owners to look for ways to either ride this digital wave or abandon ship altogether and look for new commerce avenues. But thanks to the arrival of web to print, print commerce owner finally have a way to integrate digital with print
It is basically a turnkey of software that is used for online printing purposes. The front end of the software is used by the consumer to determine and personalize their order whereas the backend is accessed by the printer to manage and deliver your order in time.
It has been chosen by printers as web to print streamlines the entire process. Additionally, the consumer is faced with a very pleasant experience of ordering. The print industry is being driven primarily by web to print today.
A report by Smithers Pira estimates that the size of the global digital printing market will grow from $131 billion in 2013 to over $187 billion by the end of 2018, which is a compound growth rate of 7.8% annually.
With that established the print business owners must find the best market to exploit the capabilities of web to print. Printing custom photo album design online is one of those opportunities
The popularity of photo products never really lost steam.
A study conducted by Futuresource, in the US the market was valued at $1.5 billion in 2012 which grew up to more than $1.9 billion by 2015. In case of Western Europe, the sales grew up to 25.1 million units which were an increase of 2.2% in 2016. It is also estimated to reach 25.6 million in 2017, and that data is for the sales of photo books alone. Almost the entire chunk of the sales (approximately 94%) was earned through online channels.
Photo album design business is, therefore, is a very profitable option to venture into. But there has to be kept in mind certain points before you begin
Find a photo album builder software for yourself.
If you don’t have optimal software for your photo album printing business you won’t ever stand a chance in the market. Consumer prefers intuitive and simplistic interface when they create their photo books online. If they are faced with clunky and unwieldy software, they’ll most certainly never return for another order to your website. Therefore make sure you invest right and get the best photo album design software.
The next thing you need to focus on the quality of work. It can be understood in a simpler way, the consumer should get to preserve their memories the way they desire and also get the most out of their photos. The product you deliver will determine whether the consumer will consider you for their next order. The quality of the material used, the clarity of the photographs printed (which depends on the online photo album printing software you choose) and the additional services that you offer will finalize your next customer. Even guest visitors need to feel special because even though you might not make an immediate sale to them immediately you want them to think of you first when they want to make one.
Plan a strategy.
Even the best of product quality won’t bring profit to your business if it doesn’t make enough sales. The more there is a buzz around your product the more the customers you’ll attract. This is what marketing is all about. You can use any of the tried and tested ways like social media campaigning, offering your regular customer's loyalty discounts, or even the more recent viral marketing trend of asking your customers to spread the word in lieu of exciting deals.
Get to know your competitors and customers.
And the last important thing that you need to do your research on is the market itself. You need to know what your competition has on offer to and if your services are on par or better. It’s important to create a distinct identity for yourself and capitalize on your specialty. For instance, offering photo books with handmade covers, photo calendars, photo greeting cards or even photo books in different dimensions. Test out your strengths and find out whether it resonates with your consumer by using their feedback and accordingly build your portfolio around it.