Why Should You Go for A/B Testing on Your App Store Listing

If you are thinking of developing a brand new app and looking for effective ways to make it a grand success, you need to learn the nitty-gritty of the user’s mindset. It just takes a few seconds for a user to decide whether or not to download an app. These few seconds are really critical, as no one can convey the entire story of an app in such a less time. This is why you need to take the best of marketing initiatives before you develop an app. You can never be successful in a venture that lacks proper planning and research. So, before you take the risk of wasting a considerable amount of time and money, it’s worth suggesting that you let your ASO decisions be rooted in data. A huge amount of marketing and advertising budget will go into complete waste, in case the users get involved in a campaign link, but don’t download the project. To provide your users with unique Mobile application development services, you have to work logically and coherently.

A/B testing is considered as an amazing method for detecting the required online propagative strategies for your business. Right from website copy to search ads to sales emails, this process can be used It can be used to test everything. And, quite interestingly, the benefits A/B testing offers are just enough to make up for the extra time it takes. Provided, the A/B testing is planned properly, it would not only make a distinct difference in the Well-planned A/B testing can make a huge difference in the efficacy of your marketing efforts, but would also make sure you reach close to your goal.  

If you want to procure a higher ranking in terms of search results, the best thing you can do is optimizing the required elements of your app store listing. And, as per the research done on the same, one of the most effective ways you can improve your app store visibility is by placing the keywords quite strategically. This tactic should be followed throughout the entire product listing. According to the experts, the three main facets that contribute to the quality of a keyword include the competitive power of the keyword, its aptness to your audience and its search volume. A number of surveys have been conducted and it’s revealed that a good ASO  strategy is embedded with more power than that of keyword optimization.

But, it’s not that you should shed a lighter note on keyword targeting. It should definitely be an important aspect of your promotional program. It’s just that, as a wise mobile app developer, you should never understate the changing value in product listing components like video preview and app icons. Through a perfect app store listing, you can grab more attention towards your app and this is actually something that would lead the users to download your product. So, it should always become your prime responsibility to present your app to the users in such a way that you mount up conversion rates for the lowest possible cost per conversion.


The final decision to download an application takes place only when the user is convinced enough for the same. And, your app store listing is the point of contact in the user’s sojourn where this decision is made. So, in this stage, it’s quite natural that the presentation of your app would play a vital role. It not only influences the potential user to download the app, but also clears the path for you to reach your business goals. Now, to get the most out of your investment, you need to figure out exactly which strand in your app store listing rings with your users’ expectations and issues out the highest conversion. However, there is no magic wand out there that would determine what strategies will convert browsers into users. But, A/B tests can always provide you with the required data you call for to target a particular audience. Also, for A/B testing to work at its best, you cannot give the test elements just some random search. You have always got to go through a full-fledged research and then only opt for a decision.

You can initiate your research by going through a competitor audit. A perfect insight into the ASO strategy of your competitors will always help you understand what your competitors are best at and what they are not at. So, missing out on this stance would really be an act of stupidity from your end. You should explore every angle of your competitor’s app store listing and then only you can beat the vying. While you have got to examine your competitor the best, you should also be pretty much careful about how exactly they are stirring up traffic to their app store listing.


Panacea Infotech is a premier mobile application development company, offering an array of exclusive solutions to the mid-scale as well as big-scale ventures. Providing end-to-end digital strategies, we help our clients develop compelling stories and make them stand tall before their competitors. The result-driven and user-centered applications are exclusively meant to cater to the all-inclusive requirements of the customers, thereby giving them the best value for their money. We have years of experience in this domain and our vast knowledge in this sphere has helped us win a number of accolades from every nook and corner. We have secured a top position among the best application development companies in USA and have ascertained the fact that none of our clients is left with any sort of grievances against us. Delivering powerful mobile app solutions is the main motto we adhere to and in due course, we appoint our best of designers, testers and developers who are nothing but a pro in this field. Working on projects of diversified industries, we have acquired diversified experience on the same which, in turn, has helped us crack our main business objectives and motto. You can connect to us 24/7 and we will be happy to serve you in the best possible manner.

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