Lead generation and marketing are closely knit. In fact, it can be said that businesses nowadays do marketing to generate leads. For IT companies, however, marketing and lead generation can be two different things. Why? That is because IT firms that mainly cater to the needs of other businesses will not much benefit from creating attractive marketing messages that are normally reserved for the likes if marketing to general consumers.
The question we should start asking now is why do IT companies fail in doing B2B lead generation? Well, there are a lot of possible reasons as to why an IT firm is not able to effectively generate the IT sales leads they need. It can even be said that they may have an inexperienced team of marketers and lead generators in their employ as to why they aren’t doing as well as they would have hoped to be in getting more leads.
As said above, there are quite a number of possible reasons as to why some IT companies fail at conducting effective IT sales lead generation campaigns. Here are a few possible reasons as to why that may be happening: Read More