WooCommerce vs. Magento: Which is the Best for Ecommerce Platform?

For the e-Commerce businesses, both Magento and WooCommerce are wildly popular but there are differences that make users choose one over the other. It is not easy picking the overall winner even after weighing all the features the two platforms offer. Many people are confused as to whether they should hire Magento development company or consider WooCommerce developers.

When it comes to eCommerce, there is no a single ideal solution, however, you can always decide on your choice based on your unique needs if you have the information and features about each platform. It is important you realize that a platform that works for another business, may not necessarily work for you. So how do WooCommerce compare with Magento. In this guide, we look at the key features of the two platforms, their performance, security features, the pricing structure, ease of use or beginner-friendliness, and management of the product.

Unique Aspects About Magento vs. WooCommerce

WooCommerce is a great plugin for WordPress Platform offering the features you would need for your eCommerce business while also being able to ensure ease of use of the WordPress platform, the parent platform for WooCommerce. On the other hand, Magento is a famous eCommerce platform that has been tailored to serve web development professionals as well as the medium to large-scale online stores. Magento offers robust features, which makes is a preferred choice for stores that have high aspirations.

A look at Each Platform

To get the whole picture of the platforms, let’s look at each separately before we can compare them to see which one outweighs the other.


Many WordPress users are familiar with the name WooCommerce, it is a popular e-Commerce platform that hosts over 400,000 sites. The platform has the functionalities you would need if you want to run an online store. In addition, it has other advanced capabilities offered through its extension system.

The key features of WooCommerce are:

  • It supports many products- unlimited number of products
  • Has a robust extension system that is founded on WordPress plugin format
  • You can pick any payment processor you like using extensions
  • Provides both free and premiums themes

WooCommerce has its pros and cons that make users prefer or forgo it in relation to Magento services.


  • It allows a user to set up a store for free apart from the expenses on web hosting
  • If you have prior experience working with WordPress, it is easy to pick up WooCommerce
  • Users have extensive documentation and in addition, you can reach out to the support team if you have queries
  • Using an extension, you can integrate the platform with Google Analytics
  • Although it has SSL support, a user has to obtain their own certificate
  • Easy to work on, even if you’re a beginner
  • Lower cost of ownership
  • You enjoy the value of the parent platform WordPress since WooCommerce is just a plug in to the WordPress platform
  • Lower learning curve
  • A large open source community
  • Cheaper to host
  • Free plugins available
  • Ideal for selling contents such as podcasts and eBooks
  • Works well with sites focusing on content


  • If you haven’t used WordPress, you will have to learn two platforms
  • The extension and premium themes costs can rack up quickly
  • Bad developers and agencies contribute to building buggy sites
  • For larger sites, it’s difficult to scale
  • Weak product data capabilities in case of complex and large catalogs
  • Less out-of-box features
  • Requires additional plugins in order to achieve great functionality – this can result in version conflicts as well as bugs
  • No enterprise edition

If you are a beginner with no e-Commerce experience, WooCommerce is a good bet, and better still if you have prior knowledge on WordPress. Even users who have not used WordPress will still find great documentation and plenty of tutorials they can learn from. In the event that you don’t feel like usingWooCommerce, the Magento development services can come handy.

WooCommerce is an open-source platform meaning anyone is able to download and set it up within any server they prefer. However, the premium extensions can be pretty expensive with some requiring you to make annual subscriptions. Apart from that, the users’ web hosting costs largely depend on the packages their provider offers and the size of their enterprise. Various web hosts work quite well with WooCommerce but the top ones are InMotion and SiteGround.


While WooCommerce leans towards offering a community solution, on the flip side, Magento is geared towards serving companies. Your Magento development team can help you with all the support you need when using the platform. That being said, small businesses can also benefit from the Magento’s functionality. Magento has both community edition, which is free and enterprise edition, which is paid. The Community Edition is plenty powerful and the Enterprise Edition caters for large companies.

The features of the Community Edition are:

  • It supports a large number of products- unlimited products
  • Has its own layout and theme system
  • Has efficient APIs capable of connecting with many third-party solutions
  • Has intuitive admin interfaces as well as product creation tools


  • Allows scalability- it can handle large stores provided that you manage the hosting
  • A streamlined check up process allows shoppers to checkout faster. Guest checkout has been turned on by default.
  • It integrates with main payment processors such as PayPal and Authorize.Net or Braintree.
  • Strong product data capabilities to cater for complex and large catalogs
  • Robust order management
  • Advanced payment as well as shipping capabilities
  • Huge number of out-of-the-box functionalities
  • Large community of quality developers as wells as agencies
  • Multiple versions including Open Source, Enterprise, and Cloud
  • MVC frameworks intended for scalability


  • It’s more inclined to developers than traditional users- it has a steep learning curve that can be somehow difficult for beginners.
  • The Edition platform is pretty costly- however, it is meant to target the large companies.
  • Larger applications having higher overheads in maintenance
  • Weak CMS capability for the content heavy sites
  • Larger learning curve to be able to use it
  • Generally higher cost of ownership
  • The hosting fairly costly
  • A complicated frontend theming
  • It costs you money to enjoy most extensions

1. WooCommerce vs. Magento: Performance

When it comes to evaluating the performance of eCommerce platforms, there are things you should consider including the web hosting, image optimization, use of Content Delivery Network CDN and other factors. The performance of online stores mostly depends on the hosting provider.

2. WooCommerce vs. Magento: Security

Both Magento and WooCommerce enable you to take and implement various security measures, mainly through use of manual tweaks and extensions. It is important to mention that no eCommerce platform can be 100 percent secure, however, in this case Magento takes the lead – it has dedicated security patches for its users. However, the patches are not easy for the users to apply- newbies in eCommerce may find it difficult to apply them making many Magento stores to be outdated.

3. WooCommerce vs. Magento: Product Management

A good eCommerce store should allow for reliable product management. WooCommerce has a great product management approach with options for digital and physical products. It is easy to set up new items, if you have used WordPress. It is also possible to expand on the functionality of the platform using extensions like Product Add-Ons.

On the other side, Magento brings in numerous features that lack in WooCommerce, and it does this without compelling the user to purchase additional extensions. Users, for example, can have grouped items, product reviews, wish lists, product personalization, and advanced pricing rules – these features may not be found in WooCommerce. Magento has an advantage when it comes to functionality, however, it comes with a steeper learning curve.

In essence, Woo Commerce proves a better choice for users that may not want to use advanced features in their online stores.

4. WooCommerce vs. Magento: Pricing

Woo is free although Magento offer a free version known as the Community version along with other premium services. In both platforms, it is possible to have an online store set up without spending a dime, apart from paying for the hosting expenses. The amount you spend in running your store mostly depends on the hosting provider you choice. The cost for the two platforms can mount up quickly if you choose to rely too heavily on extensions. Both Magento’s Community version and the WooCommerce are ideal for budget-conscious online stores. As you continue up scaling, WooCommerce tends to be cheaper than Magento because it doesn’t require you to install more powerful versions of the platforms.

The Bottom Line

In summary, WooCommerce is suited for the beginners and small operations. It is cheap and easy to use. You can use the platform to set up virtually any kind of store. On the side of Magento, it is a great solution that offers scalability. It is ideal for existing companies wanting to enter the e-Commerce space. Companies using the Magento platform can seek help of Magento development India teams to help in building and maintaining their e-Commerce platform.

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