Andreea Paul
  • Los Angeles, CA
  • Romania
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Andreea Paul's Blog

Black Friday: How to boost your sales with retargeting

Posted on November 14, 2016 at 8:24am 0 Comments

We`ve already cut the pumpkins, temperatures have begin to decline in thermometers, we have football on the TV, which means that the holiday season is coming!

As the holiday season approaches, increasingly more consumers check their shopping lists online more then even before. It`s time…


Fine-tune of Audience Segmentation in Retargeting

Posted on September 21, 2016 at 7:02am 0 Comments

Retargeting is an online marketing technique which allows brands to serve relevant display ads to people who are already interested in that certain brand. Retargeting is based on a simple concept, but the technology behind it has developed in complex ways.

In retargeting, innovations have occurred in many areas, but among the most interesting is audience segmentation. Audience segmentation is a technical description of the people…


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