Brian Sutter
  • Plano, TX
  • United States
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Wasp Barcode Technologies
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Brain Sutter serves as Wasp Barcode Technologies’ director of marketing, where he sets the strategic direction and oversees the tactical execution of the company’s marketing programs. This diversified role encompasses all aspects of marketing for Wasp, including brand management, direct and channel marketing, online & digital marketing, public relations, and social media. Sutter joined Wasp in 2006, with a focus on web presence, product promotions, and brand awareness. During his tenure, Sutter has led Wasp through the launch of more than 20 new products, and he has been instrumental in securing various awards for the company, including the prestigious Inc. 500, Collin County 60, CRN 163 Emerging Tech Dynamos, CRN Channel Chief, ISTE Best in Show, and the Web Marketing Association.

Brian Sutter's Blog

Four Big Headaches Facing Small Businesses in 2016

Posted on January 29, 2016 at 12:47pm 0 Comments

Get your Tylenol ready because small business owners are going to have a few big headaches this year.

According to the 2016 State of Small Business Report, a national survey of 1,100 small business owners and executives, these big headaches are tied to a few big challenges – hiring new employees, increasing profit, employee healthcare and growing revenue.

Yes, these challenges can be a huge pain (in…


25 Things every small business website needs

Posted on November 17, 2015 at 11:36am 0 Comments

Nearly half of all small businesses don’t have websites. It’s incredible, but true, at least according to the infographic, Customer-Friendly Websites, published in December of last year. According to this study, only 51% of small businesses have a website.

If you’re the owner of a business without a website, maybe you’re putting it off because you think most people don’t…


What You Need to Know About Blog Post Promotion

Posted on November 13, 2015 at 3:00pm 1 Comment

Guess how many blog posts get published every day…  1,000? 10,000? 100,000?

No, there are 2 million blog posts published every day.

There are some common reactions to this information.  For someone with a blog, they realize they publish in competition with those 2 million other blog posts. They see their one little blog post as barely a drop of…


3 Ways to Reach Your Target Audience Without Breaking the Bank

Posted on October 30, 2015 at 2:12pm 0 Comments

Whether you’re selling a product to consumers or promoting a service to B2B prospects, the endgame is getting your message in front of the right person at the right time.

There are lots of ways to connect with target audiences. The challenge is how to create connections that drive conversions in a cost-effective way. This task can be especially daunting for entrepreneurs…


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