Chris Lucas
  • Indianapolis, IN
  • United States
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Chris Lucas's Page

Profile Information

Business Name
Formstack
Website URL
www.formstack.com
Blog URL
https://www.formstack.com/blog/
Twitter URL
https://twitter.com/formstack
Facebook URL
https://www.facebook.com/Formstack/
LinkedIn URL
https://www.linkedin.com/company/294140
Short Bio
Chris is the vice president of marketing for Formstack. He is passionate about setting the vision for Formstack’s marketing and sales departments, as well as discovering new ways to drive web traffic and leads.

Chris Lucas's Blog

How to Cross Train Your Marketing and Sales Teams Today

Posted on November 2, 2015 at 3:00pm 0 Comments

If you’ve never cross-trained your sales and marketing teams, this is a great place to start.

Cross-trained employees who have a working knowledge of different roles and responsibilities are more in sync and tend to reach goals faster. This method is especially important for sales and marketing, which are notoriously tough to align.

Sales teams ignore as much as 80% of marketing leads, according to recent…

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