Businesses attend trade shows to learn what is happening in their industry, gain brand recognition, generate leads, and sell products. Trade shows are the second most-cited source of new product/service information among small to medium-sized businesses. In order to ensure you receive the best ROI for the trade show, it’s imperative to properly…Continue
A hashtag is a word or phrase preceded by a hash mark (#), used within a message on social media sites to identify keywords or a topic of interest. Hashtags help attract new visitors to your social media, which then leads to increased traffic to your website. It’s important to know how to use hashtags since properly categorized …Continue
The success of a small business can be attributed to effective marketing and proper planning. Below, Foley Marketing Advisors has outlined some critical steps you can take when creating a successful marketing strategy & plan for your small business.
Step 1: Conduct…Continue
There are many factors that contribute to the success of a retail store. In this blog installment I’ll be discussing specific marketing strategies and tactics that could be employed to help build awareness, increase foot traffic and/or repeat business. For the purpose of staying focused, we’re going to assume…Continue