Nishant Kadian
  • Male
  • Gurgaon, Haryana
  • India
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Nishant Kadian posted a blog post

What is Click Injection & How It Works?

With AdTech, marketers gain a new level of sensibility in marketing (in terms of strategy, execution, and tracking), the lack of regulations and the immensity with channels make a way for fraud. If you don't know how gigantic the threat is, give a thought to Juniper's study, which estimates a loss of $19 billion in advertising to fraudulent activities in 2018. So, here I am writing a blog series to discuss different ad frauds that are…See More
Jul 8
Nishant Kadian posted a blog post

Click Fraud and Its Impact on Ad Campaigns

Click fraud hits advertisers everywhere it can hurt. It bites your budget as you are paying for fraudulent clicks on your PPC ads.What is Click Fraud?Consider you are running a Pay-per-Click (PPC) campaign for a mobile app. PPC follows a simple payment model where you are charged for every click on the ad. What if some bots start clicking your ads instead of real users?As you are paying for every click, fraudulent clicks on ads by the bots will be chargeable. Click fraud is among the earliest…See More
Jun 25
Nishant Kadian is now a member of Small Business Bonfire
Jun 18

Profile Information

Business Name
Laykaik
Website URL
http://laykaik.com/
Twitter URL
http://twitter.com/nishkadi
Facebook URL
https://www.facebook.com/nishantisation
LinkedIn URL
https://www.linkedin.com/in/nishantkadian/
Short Bio
Nishant Kadian is a content marketing consultant. He is passionate about sharing his learning on how content fuels different digital marketing spaces. He has more than 5 years of experience as a content marketer with brands like Ace Cloud Hosting, Affle, mFaaS, Servetel, and more.

Nishant Kadian's Blog

What is Click Injection & How It Works?

Posted on July 8, 2019 at 12:32am 0 Comments

With AdTech, marketers gain a new level of sensibility in marketing (in terms of strategy, execution, and tracking), the lack of regulations and the immensity with channels make a way for fraud. If you don't know how gigantic the threat is, give a thought to Juniper's study, which estimates a loss of $19 billion in advertising to fraudulent activities in 2018. So, here I am writing a blog series to discuss different ad frauds that are…

Continue

Click Fraud and Its Impact on Ad Campaigns

Posted on June 20, 2019 at 2:00am 0 Comments

Click fraud hits advertisers everywhere it can hurt. It bites your budget as you are paying for fraudulent clicks on your PPC ads.

What is Click Fraud?

Consider you are running a Pay-per-Click (PPC) campaign for a mobile app. PPC follows a simple payment model where you are charged for every click on the ad. What if some bots start clicking your ads instead of real users?

As you are paying for every click, fraudulent clicks on ads…

Continue

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