With AdTech, marketers gain a new level of sensibility in marketing (in terms of strategy, execution, and tracking), the lack of regulations and the immensity with channels make a way for fraud. If you don't know how gigantic the threat is, give a thought to Juniper's study, which estimates a loss of $19 billion in advertising to fraudulent activities in 2018. So, here I am writing a blog series to discuss different ad frauds that are…Continue
Click fraud hits advertisers everywhere it can hurt. It bites your budget as you are paying for fraudulent clicks on your PPC ads.
Consider you are running a Pay-per-Click (PPC) campaign for a mobile app. PPC follows a simple payment model where you are charged for every click on the ad. What if some bots start clicking your ads instead of real users?
As you are paying for every click, fraudulent clicks on ads…Continue