It is important to understand your customers because without them your business will not survive. Performance Card Service created an infographic to help e-commerce businesses understand why they may be losing customers and some fixes they can make to help out the problem. 

What Is a High-Risk Merchant?

High-risk merchants are typically businesses that payment processors consider to present excessive exposure to: fraudulent transactions, legal issues, and/or chargebacks. The kinds of businesses that fall under category aren't always what you would expect and many small business owners may be surprised that they are considered a high-risk merchant.

Here's a look at some of the factors that can cause a business to be considered a…