Michael Cusden
  • Male
  • Dartmouth, Nova Scotia
  • Canada
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Latest Activity

Michael Cusden updated their profile
Feb 13, 2014
Michael Cusden posted a status
"Was getting cold being away from the Bonfire for so long. Going to try and get back into the community."
Feb 13, 2014
Michelle Hill-Smith gave a thumbs up on Michael Cusden's blog post '4 Overlooked Basics to Get People to Follow You on Twitter'
May 11, 2012
Michael Cusden posted a blog post

How to Submit a Press Release to Websites

There are two distinctly different areas that accept press releases: media outlets and press release websites. Often, businesses submit to both to increase the visibility and searchability of the content, and is a good rule of thumb for marketing. Just like everything else, there are some benefits and drawbacks for using these type of sites. One of the major disadvantages is that the press don't troll these sites for story ideas.If you're expecting your story to be picked up by The New York…See More
Apr 5, 2012
Michael Cusden gave a thumbs up on Dina Eisenberg's blog post 'Micro-Pricing: Tiny is the New Big!'
Apr 5, 2012
Michael Cusden posted a blog post

8 Problems with Email Marketing

Look at it this way: these are issues that are preventing your email marketing campaign from becoming the best that it can be. These are problems, that you can’t rightfully ignore, that are holding you back from generating leads, sales and conversions.And if you do neglect addressing and fixing these problems, then you’ll surely fall into email obscurity.1. SoftwareFree doesn’t always mean poor quality, and paid doesn’t always ensure…See More
Mar 13, 2012
Michael Cusden gave a thumbs up on Alyssa Gregory's blog post 'How Do YOU Use Pinterest In Your Small Business?'
Mar 7, 2012
Michael Cusden posted a status
"Wanted to let the community know about this promotion. Buy 1 month of SimplyCast, get 1 free - http://ning.it/x0rbX4"
Feb 29, 2012
Michael Cusden commented on Emily Suess's blog post 'Announcing the Bonfire Guest Post Swap!'
"Great addition to the bonfire, thanks for compiling."
Feb 29, 2012
A blog post by Michael Cusden was featured

4 Overlooked Basics to Get People to Follow You on Twitter

When it comes to social media – especially that on-going conversation also known as Twitter – many people think that there's some super-secret way to get people to follow you. But, what's really going on is that people are forgetting that the most basic, the most simple tricks are the ones that actually work.So, whether you're new to Twitter or need a refresher course, here are the 4 overlooked basics to get people to follow you.Link to TwitterMake sure that your website is linked up with your…See More
Feb 29, 2012
Michael Cusden posted a blog post

4 Overlooked Basics to Get People to Follow You on Twitter

When it comes to social media – especially that on-going conversation also known as Twitter – many people think that there's some super-secret way to get people to follow you. But, what's really going on is that people are forgetting that the most basic, the most simple tricks are the ones that actually work.So, whether you're new to Twitter or need a refresher course, here are the 4 overlooked basics to get people to follow you.Link to TwitterMake sure that your website is linked up with your…See More
Feb 29, 2012
Michael Cusden posted a status
"Good day to you all. How will you be taking advantage of the extra day tomorrow?"
Feb 28, 2012
Alyssa Gregory gave a thumbs up on Michael Cusden's blog post 'Real Life Do’s and Don’ts Straight from Your Inbox: Sales / Promotion Emails'
Feb 28, 2012
Michael Cusden posted a blog post

How to Create an Autoresponder

First you need to figure out what different types of autoresponders you need. • A “welcome” autoresponder to any person that signs up for your email, fax, SMS and social media pages. Also, welcome autoresponders is a great tool for any new customer creating an account online or in person. • “Gentle reminder” autoresponders pokes your wayward customers nicely while reminding them of their account status, inactivity or…See More
Feb 23, 2012
Michael Cusden posted a blog post

How to Create Winning Email Campaigns

Though a catch phrase favored by the erstwhile Charlie Sheen, “winning” is actually a fantastic way to create an email campaign.But, what is a winning email campaign?The best way to look at it is that winning is akin to achieving. So, to create winning email campaigns is to focus on what your goals are. Meaning, what do you want to get out of your email campaign in the first place?If you think about creating an email…See More
Feb 21, 2012
Michael Cusden gave a thumbs up on Alyssa Gregory's blog post 'Tips for Using Pinterest for Business (15+ articles)'
Feb 21, 2012

Profile Information

Business Name
SimplyCast
Website URL
http://www.simplycast.com/
Blog URL
http://www.simplycast.com/blog
Twitter URL
http://twitter.com/#!/simplycast
Facebook URL
http://www.facebook.com/simplycast
Google+ URL
https://plus.google.com/110074690146192681984
LinkedIn URL
http://www.linkedin.com/company/simplycast_2
Short Bio
SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication.

Michael Cusden's Blog

How to Submit a Press Release to Websites

Posted on April 5, 2012 at 11:00am 0 Comments

There are two distinctly different areas that accept press releases: media outlets and press release websites. Often, businesses submit to both to increase the visibility and searchability of the content, and is a good rule of thumb for marketing.



Just like everything else, there are some benefits and drawbacks for using these type of sites. One of the major disadvantages is that the press don't troll these sites for story ideas.

If you're expecting your story to be picked…

Continue

8 Problems with Email Marketing

Posted on March 13, 2012 at 11:06am 0 Comments

Look at it this way: these are issues that are preventing your email marketing campaign from becoming the best that it can be. These are problems, that you can’t rightfully ignore, that are holding you back from generating leads, sales and conversions.



And if you do neglect addressing and fixing these problems, then you’ll surely fall into email obscurity.



1. Software



Free doesn’t always mean…

Continue

4 Overlooked Basics to Get People to Follow You on Twitter

Posted on February 28, 2012 at 12:30am 0 Comments

When it comes to social media – especially that on-going conversation also known as Twitter – many people think that there's some super-secret way to get people to follow you. But, what's really going on is that people are forgetting that the most basic, the most simple tricks are the ones that actually work.

So, whether you're new to Twitter or need a refresher course, here are the 4 overlooked basics to get people to follow you.

Link to Twitter

Make…

Continue

How to Create an Autoresponder

Posted on February 23, 2012 at 11:00am 0 Comments

First you need to figure out what different types of autoresponders you need.



• A “welcome” autoresponder to any person that signs up for your email, fax, SMS and social media pages. Also, welcome autoresponders is a great tool for any new customer creating an account online or in person.



• “Gentle reminder” autoresponders pokes your wayward customers nicely while reminding them…

Continue

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