High user engagement is the main goal of any website, especially one focussed on making sales or generating leads. Engaged users will regularly visit your website and get involved with your social media pages. It is not something…Continue
In a small business, the owner is often also the manager, the CEO and the overall leading spirit. Your people will look to you for inspiration and guidance, and you will be the one making all the most important decisions.
This is why you need to be a very good manager – and know how to inspire your team to give it their best, even when they don’t quite feel like it. You will need to know when to be tough and when to be a friend, yet never lose the respect and trust of your people in…Continue
It goes without saying that protecting any business – small or large, start-up or major conglomerate – is an incredibly complicated task. If you are a web-based company, you have to always be on your toes and wary of the latest developments in cybercrime, and if you operate offline, you need to keep your premises safe from thieves and other criminals.
The consequences of your business being attacked, either physically or on the internet, can be devastating; security should always be…Continue
The rise of the internet and our dependence on everything digital has allowed digital marketing to take hold of our world. From social media marketing to email campaigns and website pop-ups, digital marketing is the #1 choice of new businesses and start-ups worldwide.
In fact, many marketing professionals are abandoning traditional marketing methods altogether, because they think they are outdated. But, depending on your business, digital marketing techniques may not be the best…Continue