Rory Lambert
  • Barcelona
  • Spain
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After gaining a tremendous expertise as Creative Director in several agencies such as SCPF, JWT and Pavlov for clients like BMW, Freixenet, Trident or Vodafone, he decided to start MTL with two partners, an agency that provides innovative solutions in marketing, sales strategy and advertising.

In addition to lecturing in several courses of IED Barcelona, he is the external coordinator for the course in Advertising; therefore, he helps to structure and supervise the study plan, as well as to determine the specific didactic contents of the course, its objectives and methodology for the final project.

Rory Lambert's Blog

Death to Creativity - and Say Hello to Your Secret Weapon to be a Creative Professional

Posted on June 12, 2018 at 12:47pm 0 Comments

Creative professionals, whether they’re graphic designers, art directors, copywriters or anything else in the long list of jobs that our endlessly evolving sector – the “creative industries” – constantly invents for us, may be surprised that I’m telling them to remove the word creativity from their CV, but it’s the smartest move you can make if you want to get closer to the brands you want to work for.…


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